Responsibilities

• Owning the Meta Ads strategy and execution end-to-end (Pixel/CAPI audit, audience build, campaign architecture, optimization)
• Proposing the creative sales strategy — ideas like sneek-peek campaigns or launch-week waitlist tensions
• Producing the ad creative — reels, short video, static, and social media copy
• A separate $500 video editor budget is available if you work with a team or wish to handle hiring
• Writing ad copy and directing visual concepts while staying true to brand voice
• Owning the email automation buildout — workflow construction, Kit segment setup, trigger and suppression logic, end-to-end testing
• Copy templates for 8+ email segments (active members, warm leads, Legacy members, MAX-curious, etc.) to tighten, sequence, and ship the working automation
• Setting CPA and ROAS targets, allocating budget across cold segments + warm retargeting
• Final summary report with recommendations for what to keep running post-launch
• 7 cold segments we want to test

Requirements

• 5+ years managing Meta Ads, email automation, and social media coordination at $5K+/month spend
• At least two launches under your belt — subscription, membership, info-product, or D2C
• You write your own copy and produce your own creative
• Comfortable with Pixel/CAPI implementation and event verification
• Strong written English; 4+ hour overlap with US Eastern Time
• Start: within 48 hours of offer

Preferred

• Bonus: prior work in spirituality, wellness, lifestyle, or AI-product verticals

Benefits

• Remote: Yes — Americas time zones
• Separate $500 video editor budget