Responsibilities

• Inspiring interest in deeply understanding LatAm customers, what motivates them to use our product, and how to build experiences that drive higher satisfaction, ongoing engagement, and retention.
• Understanding the broader LatAm market and competitive landscape, our brand territory and positioning in the region, hone our audience propositions, and work with product, performance, social media, community, and brand marketing teams to develop, test, and measure our brand health, campaign strategy, and plans.
• Developing core frameworks, methodologies, databases, and reporting solutions to support internal decision-making and answer critical business questions specific to LatAm markets.
• Leveraging the power of Canva's data and systems in combination with qualitative and quantitative research to generate hypotheses, plan and deliver high-impact research that drives growth across the region.
• Producing highly actionable and authoritative insights that impact our growth initiatives and marketing strategy for LatAm while balancing business requirements and research rigour.
• Partnering with the Head of Marketing Research to ensure LatAm insights inform global research programs and strategy, while adapting global frameworks to work effectively in LatAm context.
• Building strong relationships with cross-functional stakeholders across LatAm and globally, becoming a trusted advisor on customer insights and market intelligence for the region

Requirements

• 6-8+ years of experience in market research and insights roles, leading quantitative and qualitative primary research that delivers business results
• Deep domain expertise for market research and insights with a mix of qualitative and quantitative research experience, plus knowledge of media effectiveness measurement
• Strong knowledge and experience conducting research across LatAm markets, with cultural sensitivity and understanding of regional nuances
• Ability to break down complex topics into simple solutions, ideas, and actionable outcomes that drive business decisions
• Experience influencing and earning the trust of senior stakeholders and moving business teams to take action based on research insights
• Proven experience in end-to-end research and user-centred design methods, from scoping research questions through to delivering insights and recommendations
• Proficiency with research tools and platforms, data analysis software, and the ability to work with both structured and unstructured data

Benefits

• Equity packages - we want our success to be yours too
• Health benefits plans to support you and your wellbeing
• 401(k) retirement plan with company contribution
• Inclusive parental leave policy that supports all parents & carers
• An annual Vibe & Thrive allowance to support your wellbeing, social connection, office setup & more
• Flexible leave options that empower you to be a force for good, take time to recharge and supports you personally