Responsibilities

• Support the execution of email and SMS marketing campaigns, including template set-up, copywriting, basic HTML editing, audience segmentation, personalization, scheduling, and reporting.
• Assist in the creation, maintenance and optimization of marketing automation workflows and lifecycle journeys in Salesforce Marketing Cloud to support fan acquisition, engagement, conversion, and retention.
• Assist with the day‑to‑day management of the SMS channel by helping execute scheduled campaigns, reviewing messages for brand voice and tone, and supporting consistent, timely, and fan‑centric communications.
• Work with sales, service, and marketing teams to support the execution of data-driven, multi-channel campaigns, and help manage email and SMS calendars within a broader cross-channel plan.
• Build and maintain audience segments using fan behavior, ticket purchases, event attendance, and digital engagement data to support dynamic content and personalized messaging.
• Track and report on campaign performance, support A/B testing, and apply learnings to improve workflows, templates, and overall campaign results.
• Stay informed on industry trends and best practices, and support compliance with data privacy and messaging regulations (i.e. TCPA, CCPA, GDPR, and CAN-SPAM).

Requirements

• BA/BS Degree (4-year) Communications, Marketing, or Advertising
• 2-4 years Related work experience.
• 0-2 years experience with marketing automation and email service provider platforms
• Experience in the sports and entertainment industries preferred
• Must be able to work flexible hours including weekends, evenings and game nights as assigned
• Proficient with Microsoft Office Suite; ability to learn required business systems

Nice to Have

• Experience in the sports and entertainment industries preferred

Benefits

• medical, dental and vision insurance, paid holidays, vacation and sick time, company paid basic life insurance, voluntary life insurance, parental leave, 401k Plan (with a current employer match of 3%), flexible spending and health savings account options, and wellness offerings.