Junior Market Research Analyst

New York City, NY (Hybrid)

Salary Not AvailableIntern/New GradFull time

Posted 10 days ago

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Job Summary

Own and execute mixed-method research projects from design to reporting, coordinating stakeholder needs and delivering robust audience insights.

  • Define research objectives and questions with stakeholders
  • Design and analyze surveys and qualitative data using appropriate tools including Generative AI for summarization
  • Interpret results to generate actionable recommendations

Job Description

Responsibilities

  • Meeting internal and external stakeholders to understand research needs
  • Support the execution of projects and creation of high quality outputs, delivering against the agreed Client brief
  • Use the appropriate tools and techniques to execute robust research as directed by your manager Typically research will be a mixture of quantitative and qualitative analysis including:
  • Designing and commissioning surveys based on objectives, past performance and existing market knowledge
  • Using statistical techniques such as cluster analysis to identify groupings of users based on behavioral patterns
  • Consumer sentiment analysis for brands and their campaigns through the use of social insight tools and/or open-ended survey analysis, leveraging Generative AI tools to assist in summarizing qualitative responses and conducting initial sentiment extraction.
  • Managing the recruitment of panelists and assessing the quality of the respondent data to ensure a robust and representative sample
  • Analyze and interpret results to generate clear and robust audience insights
  • Support the generation of reports

Requirements

  • Bachelor’s degree that demonstrates strong communication and analytical skills such as an applied quantitative field
  • Strong academic record or equivalent practical experience
  • Strong analytical skills, with the ability to identify business questions, analyze data, draw conclusions, and develop actionable recommendations
  • An affinity for new technologies, including a working knowledge of, or strong interest in, Generative AI tools and how they can be applied ethically and accurately to data synthesis
  • Interested and open to working with a new platform or learn a scripting language
  • Proficient with Microsoft Excel and experience with SQL
  • Diligent and attentive to detail, able to deliver work and resolve issues in a timely and efficient manner
  • Strong organizational and project management skills
  • Excellent verbal and written communication skills

Preferred

  • Ability to write concise, direct and balanced surveys which will effectively generate a relevant and unbiased data set.
  • Fluency in other languages, especially French, German, Italian, Japanese, or Korean.
  • Experience using statistical techniques and/or programming languages such as R and Python.

Benefits

  • An attractive salary package benchmarked against industry standard
  • Company bonus scheme
  • Hybrid working - minimum of 3 office days
  • 401(k) employer matching up to 6%
  • Health Insurance
  • Life Insurance and Long Term Disability Insurance
  • 15 paid (includes vacation and personal days) + 11 bank holidays days per year
  • 5 paid sick leave days
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Human Made Machine

Human Made Machine equip modern marketers with the tools to know the impact of their creative.Take launch day uncertainty out of your marketing plan. Our pre-market creative testing tells you what works, why, and how to make it better - so you get optimal performance from the start. Human Made Machine's creative intelligence platform tackles the challenges of marketing today. It’s built on the most comprehensive creative data in the industry. It’s unparalleled in its depth.Companies who work with us see over 2x ROI improvement in their media spend.Want to know how your ads will perform? Get in touch with us to find out how we can help at info@humanmademachine.com

Founded in 2015
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