Responsibilities

• Manage media buying for TikTok, Pinterest, Snapchat, and up-and-coming additional channels.
• Partner with the Sr. Media Buyer and Creative Strategist for planning and creative development of ads.
• Track and analyze ad data, focusing on metrics around efficiency and performance, including ROI, CPA, and conversions.
• Develop and share reporting to enable actionable insights and ongoing optimization of ad placement and targeting across channels.
• Oversee the execution of relevant campaigns, including setting goals and KPIs, audience planning, and media selection.
• Work with Brand, UGC, and Video Editing teams to ensure alignment with best practices, new trends, and brand voice in all ad content.
• Communicate with internal team members and external tech partners for timely updates, information sharing, and planning.
• Adhere to relevant merchant and other compliance guidelines.
• Some travel (<5%) may be required on an as needed basis, with advance notice provided to the employee

Requirements

• Minimum 3 years of media buying experience; CPG or brand experience preferred.
• Creative strategy experience with proficiency in utilizing data to determine direction and objectives.
• Experience with NorthBeam, Prescient, Motion, or similar platforms preferred.
• Demonstrated work in translating data into optimizing advertising to reach and exceed KPIs.
• Experience with TikTok strongly preferred; experience with TikTok Shop, Pinterest, and Snapchat is a plus.
• Strong knowledge in targeting tactics, testing, and reporting.
• Collaborative team player who can communicate effectively cross-functionally and with external partners.
• Comfortable in a fast-moving environment; capable of managing competing priorities.

Preferred

• Experience with NorthBeam, Prescient, Motion, or similar platforms.
• Experience with TikTok, TikTok Shop, Pinterest, and Snapchat.

Benefits

• Competitive compensation, commensurate with experience.
• Paid sick time.
• Paid holidays.
• Flexible paid time off.
• Paid volunteer time off.
• Medical, vision, and dental insurance.
• Flexible Spending Account - FSA.
• Company matched (4%) 401k.
• Eligibility for discretionary bonus.
• Employee and immediate-family discounts on all products (upon 60 & 90 days of employment).