Responsibilities

• Responsible for digital paid advertising research, distribution, optimization and reporting via:
• Google Ad Campaigns (DemandGen, PMax, Shopping, Search, YouTube, Display, etc.)
• Social Media Ad Campaigns (Instagram, Facebook, TikTok, etc.)
• Streaming Media Ad Campaigns (OTT Video, Audio, OOH, etc.).
• Campaign Reporting & Tracking (Native platforms, eCommerce, GA4, GTM, Looker Studio, etc.).
• The ideal candidate is familiar with utilizing these tools for small businesses to properly place and track the performance of ads, and the customer behavior that results.
• This can include connecting ad platforms to performance tracking tools, understanding the data and terminology, the ability to provide analysis, and the ability to communicate your recommendations to the owner and our small business.
• This is a very active, trusted, hands-on position where attention to detail, trust, and accountability are vital.
• This position is NOT responsible for organic social media management, social content, social posting, or reputation management. You will not be doing graphic design, or shooting photos, or editing videos. At most, you’ll suggest headlines, descriptions and ad changes based on your research and analysis of results.