INTERNAL POSTING: Social and Digital Media Specialist-Columbia at State of South Carolina | Columbia, SC

State of South Carolina

INTERNAL POSTING: Social and Digital Media Specialist-Columbia

Columbia, SC (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 3 months ago

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Job Summary

Drive social media strategy and execution for the organization.

Own the development and execution of social media plans and content across channels.
Must-have: 2+ years in social media and graphic design with related degree.
Standout: Proficiency in Adobe Creative Cloud (Photoshop) and Canva/Visme.

Job Description

Drive social media strategy and execution for the organization.

Develop and implement social media strategies by creating and executing organic and paid plans.
Analyze social media activity and make informed recommendations and decisions based on insights from metrics.
Evaluate effectiveness of campaigns and make adjustments to optimize social media performance.
Support PR activities and website updates to ensure cross-promotional opportunities with social media.

State of South Carolina

Why do more than 5 million people call South Carolina home? The answer is easy. From the beach to the mountains, the Palmetto State offers something for everyone. Sunny summers and mild winters allow residents to experience the outdoors year-round.The state has eight metropolitan areas, including Anderson, Charleston, Columbia, Florence, Greenville, Hilton Head, Myrtle Beach and Spartanburg. Great universities and colleges, minimal commute times and friendly people make South Carolina the ideal place to build your future.

Founded in 1910

USA

7.3K employees (32 in marketing)

www.sc.gov