Responsibilities

• Build and deploy emails, automations, and customer journeys using Salesforce Marketing Cloud
• Manage assets within Email Studio, Automation Studio, Journey Builder, Content Builder, and Contact Builder
• Leverage AMPscript, SQL, and data extensions for dynamic content and audience segmentation
• Support campaign setup, QA, scheduling, and monitoring
• Collaborate with internal teams to improve campaign performance, personalization, and customer experience
• Help document platform processes, campaign guidelines, and performance best practices
• Analyze campaign performance and make data-driven recommendations
• Assist with team-wide projects and continuous improvement initiatives
• Develop, maintain and manage advanced reporting, analytics, dashboards and other BI solutions.
• Perform and document data analysis, data validation, and data mapping/design.

Requirements

• Bachelor's degree in information technology, marketing or relevant field, or equivalent experience
• Two years of experience with marketing technology platforms and software (e.g. Salesforce Marketing Cloud)
• Analytical and problem-solving skills
• Excellent written and oral communication skills
• Ability to handle multiple priorities and meet deadlines

Nice to Have

• Financial services experience ( Retirement, Life Insurance, Investments)
• Familiarity with tools like Litmus, Tableau, Seismic, or OFTs
• Knowledge of project management methodologies
• Strong technical skills in AMPscript, SQL, segmentation, and dynamic content
• Experience working with relational data, data extensions, and subscriber management
• Understanding of email deliverability, CAN-SPAM compliance, and best practices
• Excellent attention to detail, organizational, and problem-solving skills
• Exposure to additional platforms (e.g., Mailchimp, HubSpot, Marketo)