Responsibilities

• Maintain momentum on Search, LLM visibility, and AI‑powered discoverability across AMRS and global markets, while providing consistent team leadership and clear executive‑level communication
• Act as the global SME for SEO, GEO, and LLM‑driven search and discovery
• Provide authoritative guidance on Search strategy and best practices, LLM visibility and AI‑ready content structures
• Ensure consistency in how Search and LLM visibility are understood and applied across AMRS and Global teams
• Represent the Search & LLM visibility function confidently in executive forums, working sessions, and leadership discussions
• Own day‑to‑day SEO, GEO, and LLM visibility workflows across AMRS, EMEA, APAC and partnering with Aladdin business
• Translate insights into clear, prioritized recommendations for content updates, new page creation, and evangelizing Conductor among AMRS stakeholders
• Advise on dashboard creation for key campaigns
• Act as the primary search + LLM visibility contact for BlackRock
• Join recurring meetings to provide updates, answer questions, and flag risks or blockers

Requirements

• Director‑level interim leadership experience
• strong experience in search and digital marketing
• preferably financial services
• on-site 4x a week with Fridays remote
• based in NYC or willing to be onsite 4x weekly
• ability to steward and execute existing work rather than rebuild strategy
• ability to provide executive alignment and communication to senior leadership

Preferred

• preferably financial services
• strong experience in search, digital marketing (and AI/LLM visibility)
• experience leading interim director-level roles
• ability to partner with cross-functional teams (Marketing, Analytics, Engineering)