Integrated Media Associate Director

Charlotte, NC (On-site)

Salary Not AvailableSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive integrated media strategy and planning across multiple clients, owning multi-channel campaigns and cross-functional collaboration at an agency level.

  • Must-have: 5-7+ years’ experience as a media strategist and planner in an agency environment.
  • Standout: Mentorship of Integrated Media team and cross-department collaboration.
  • Strong presentation and client/media-partner relationship-building signals.

Job Description

Responsibilities

  • Lead consistent and effective WW media strategy and planning processes
  • Set the strategic media direction for assigned clients
  • Oversee media strategy and plan development for assigned clients
  • Work with Insights and Brand Strategy to develop personas, journeys and communications strategies
  • Present media strategy and media plans to internal teams and clients
  • Work hand in hand with Client Engagement, Insights and Brand Strategy, Public Relations, Content Marketing, Social Media, and Creative teams
  • Build and maintain strong relationships with clients, internal teams and media partners
  • Provide mentorship and guidance for Integrated Media team members
  • Maintain the highest knowledge of media channel strategies and networks
  • Bring new ideas and champion the use of integrated media strategies to reach audiences

Requirements

  • 5-7+ years’ experience as a media strategist and planner in an agency environment
  • Extensive experience planning multichannel, integrated media campaigns
  • Strong organizational skills to effectively manage multiple projects at a time
  • Knowledge of the holistic media landscape
  • Excellent interpersonal and presentation skills, demonstrating energy and passion for the work
  • Effective problem-solver and generator of innovative solutions
  • Focus on delivering great work, no matter how big or small the project
  • Well-versed in applicable software and using MRI-Simmons, Comscore and other data resources to build and support recommendations
  • Proficient in Microsoft Office and Google Suite applications
  • Bachelor’s degree
Wray Ward LLC logo

Wray Ward LLC

We are a tenured, full-service creative company with a complete portfolio of solutions to address your needs. Using data, human insights and creativity, we craft campaigns to help home and building brands connect deeply with their audiences, delivering results that drive meaningful action.

Founded in 1977
Charlotte, North Carolina, USA
119 employees (71 in marketing)

Traffic Signals

Monthly Visitors
4.3K
Traffic Source Mix
Search
32%
Direct
52%
Referral
6%
Social
8.6%
Paid
1.3%

Headcount Trend

Current headcount: ~120

Marketing Team

Marketing Team Size
45 (38% of company)