Responsibilities

• Translate analytical outputs and performance insights into actionable marketing strategies, investment recommendations, and direction for downstream teams.
• Build scalable processes that connect Analytics with Integrated Marketing, creating a consistent path from performance insights to marketing decisions and execution.
• Partner with Sports Go-To-Market, Geo Performance, Channel Marketing, Analytics, and Customer Monetization to inform integrated marketing strategies across sports, markets, channels, and customer opportunities.
• Develop frameworks that improve visibility into marketing investment and help teams make more informed decisions about channel mix, spend allocation, and local market opportunities.
• Turn analytical frameworks, including media mix and channel performance insights, into clear recommendations that marketing teams can incorporate into campaign planning.
• Strengthen reporting and planning processes that help teams evaluate performance at the state and local level and identify opportunities to optimize marketing investment.
• Create clear, compelling materials that synthesize performance insights, business context, and investment recommendations for marketing leaders and cross-functional partners.
• Identify opportunities to improve existing workflows and use emerging technologies, including artificial intelligence, to make marketing planning and decision-making more effective.

Requirements

• Experience in integrated marketing, marketing strategy, or a related field, with broad exposure to channels such as paid social, organic social, television, radio, and other media.
• The ability to understand analytical outputs and performance frameworks and translate them into clear marketing strategies and recommendations; deep statistical modeling expertise is not required.
• Experience connecting marketing performance insights with investment planning, channel strategy, campaign planning, or market-level decision-making.
• Strong operational skills and the ability to build repeatable processes that move complex, cross-functional work from insight to action.
• Strong communication and presentation skills, including proficiency in PowerPoint and the ability to simplify complex information for a range of stakeholders.
• The ability to collaborate across Analytics, Marketing, Creative, and other cross-functional teams while bringing structure and direction to ambiguous business challenges.
• Experience working in a fast-paced technology, startup, or similarly dynamic environment is a plus, along with exposure to artificial intelligence tools or other emerging technologies.