Responsibilities

• Create and manage Facebook, Instagram, Google, and email marketing campaigns.
• Produce engaging posts, advertisements, videos, and customer-focused content.
• Improve lead generation and track which campaigns produce actual sales.
• Use AI tools to create content, follow up with leads, and streamline office processes.
• Build automated workflows for lead follow-up, customer updates, reviews, and appointment scheduling.
• Help integrate AI with our CRM, email, website, phone systems, and other business software.
• Maintain accurate customer and marketing data.
• Improve our website, landing pages, Google Business Profile, and online listings.
• Track calls, leads, appointments, sales, and return on advertising spend.
• Identify repetitive tasks that can be automated.

Requirements

• Experience in digital marketing, lead generation, or marketing automation.
• Comfortable using AI tools such as ChatGPT and related platforms
• Familiarity with CRMs, automated workflows, email marketing, and social media advertising.
• Strong writing, communication, and organizational skills.
• Able to troubleshoot technology and learn new systems quickly.
• Results-driven and comfortable being held accountable for measurable performance.
• Self-motivated and able to complete projects without constant supervision.
• Construction or home-services marketing experience is helpful but not required.