Responsibilities

• Guide Integrated Campaign Strategy: Work with Business, Product and Marketing Strategy to develop and execute marketing campaigns across paid, owned and earned channels that align with business goals.
• Campaign Management: Own end-to-end planning and execution of integrated campaigns from brief to post-campaign analysis.
• Creative Excellence: Partner with Creative Teams to cultivate the right space for creative risk taking in service of iconic work.
• Cross-Functional Collaboration: Partner with teams across Product, Product Marketing, GTM, Comms, and Global Affairs to bring campaigns to life for maximum impact.

Requirements

• Experience: 10+ years of experience in marketing and advertising agencies with at least 3 years in an integrated or campaign-focused role
• Campaign Management Success: Proven success managing cross-channel campaigns across digital, social, email, paid media, and events.
• Strong understanding of content marketing, customer journey mapping, as well as excellent project management skills.
• Traditional + Digital Marketing Expertise: Proficiency across channels, including TV, OOH, social, content, performance marketing, and events.
• Communication Excellence: Strong ability to communicate and influence at an executive level, with fluency in adapting messaging to different cultural contexts.
• Agility & Adaptability: Comfortable working in a fast-paced, evolving environment with the ability to pivot strategies based on market dynamics.

Preferred

• Passion for storytelling and connecting brand with audience
• A test-and-learn mindset with a focus on continuous improvement
• Familiarity with AI and emerging technology marketing trends.
• Product launch experience.