Integrated Marketing Manager - North America

New York City, NY (Hybrid)

$170K/yr – $180K/yrMid Level4+ years expFull time

Posted 7 days ago

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Job Summary

Own the NA regional outcomes across three campaign verticals, localize content and assets, and coordinate with Sales, Brand, and Product Marketing to drive pipeline.

  • Lead regional outcomes for three campaign verticals.
  • Localize assets and field activations.
  • Collaborate on pipeline priorities.

Job Description

Responsibilities

  • Own the regional outcome of the three campaign verticals across North America, against the Integrated Marketing Lead's strategy.
  • Localize campaign content, assets, and experiences for the NA market and target accounts.
  • Plan and run field activity: regional events, account-based programs, and in-market touchpoints aligned to the journey.
  • Partner with sales in-region to align campaigns to pipeline priorities and target accounts.
  • Coordinate with Brand and Product Marketing so campaigns carry the right voice, narrative, and positioning.
  • Track campaign performance in-region and feed results back to Integrated Marketing and Growth & Analytics for optimization.
  • NA regional outcome of all three campaign verticals
  • Regional campaign calendars and run-of-show
  • Localized campaign assets and field activations
  • Region-specific account-based marketing programs

Requirements

  • 4+ years of B2B field marketing, campaign management, or integrated/regional marketing.
  • A track record of executing multi-channel campaigns and field events that drive pipeline in a defined region or set of accounts.
  • Experience planning and running events end to end: conferences, field dinners, account-based programs, and owned events.
  • Comfort working hand-in-hand with Sales on target accounts and pipeline priorities.
  • Strong project management: you can run multiple campaigns and events at once without dropping details.
  • Familiarity with account-based marketing and measuring campaign performance in-region.

Preferred

  • Experience marketing to professional services, legal, or financial enterprise buyers.
  • Experience supporting enterprise or account-based sales motions.
  • Familiarity with ABM platforms (e.g. 6sense), CRM, and marketing automation.
  • Willingness to travel within the region for events and field activity.

Benefits

  • Great employee benefits, including equity and 401K
  • Bi-annual, in-person company off-sites, in unique locations, to grow and share time with the team
  • An opportunity to perform at your best while growing, making a meaningful impact on the company's trajectory, and embodying our core values: understanding your "why," dancing in the rain, being your whole self, and sanctifying time
Laurel logo

Laurel

4.3 Glassdoor

Laurel is the world’s first AI Time platform for professional services firms. The company's AI transforms how organizations track, analyze, describe, and optimize their most valuable resource: time. By automating work time and connecting time data to business outcomes, Laurel enables firms to increase profitability, improve client delivery, and make data-driven strategic decisions. Founded in 2018, Laurel serves many of the world's largest accounting, consulting and law firms.

Founded in 2018
San Francisco, California, USA
222 employees (13 in marketing)
89% recommend to a friend
100% CEO approval

Traffic Signals

Monthly Visitors
45K
Traffic Source Mix
Search
22.9%
Direct
70.1%
Referral
4.9%
Social
1.4%
Paid
0.4%

Headcount Trend

Current headcount: ~222

Marketing Team

Marketing Team Size
6 (3% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$155.7M
Last Raise
$80M
Series C, 9 months ago

Funding History

  • Jun 2025
    Series C • $80M
  • Jun 2025
    Secondary Market • $20M
  • Mar 2022
    Series B • $36.5M

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