Responsibilities

• Partnering across marketing and sales to plan, build, and execute integrated, holistic, and high-impact marketing strategies and campaigns to support our customers through all stages of the Customer Journey.
• Evaluating and reporting campaign performance against target KPIs and benchmarks to tell a comprehensive story about the performance of a campaign and provide actionable recommendations to optimize the campaign as needed.
• Contributing to strategic marketing planning and participating in conversations with Sales partners to identify campaign opportunities that address key business priorities.
• Leveraging available data sources, A/B testing, and audience segmentation to influence campaign strategy and craft campaign messaging to hit targets.
• Coaching peers to promote best practices in strategic integrated campaign planning, execution, measurement, and iteration.

Requirements

• 3 or more years’ experience with planning, developing, and executing marketing plans.
• Bachelor's degree in Marketing, Business, Communications, or relevant field.
• Proven success managing all aspects of a multi-channel campaign including strategy development, concepting, execution, measurement, and optimization.
• Proven expertise in project management with the ability to navigate internal processes to meet established timelines and budgets.
• Ability to analyze and synthesize business objectives to create a well-aligned campaign strategy and execution plans with clearly defined goals and metrics.
• Experience managing multiple campaigns at the same time, and working with multiple internal and external teams to ensure campaigns are launched seamlessly and optimized to achieve greatest impact.
• Strong organizational and project management skills.
• Excellent verbal and written communication skills.
• Confidence and willingness to take risks and make smart decisions based on data.
• Ability to problem solve and adjust campaign planning and execution when challenges arise.

Benefits

• a full range of medical and/or other benefits may be provided, depending on the position offered.