Responsibilities

• Develop and implement integrated marketing campaigns across digital, social, email, retail, influencer, and experiential channels.
• Manage the marketing calendar to ensure seamless coordination of product launches, promotions, and key brand initiatives.
• Analyze campaign performance, leveraging data insights to optimize future marketing strategies.
• Oversee content strategy and ensure brand consistency across all consumer touchpoints.
• Identify and cultivate strategic brand partnerships to enhance brand visibility and audience reach.
• Stay ahead of industry trends, competitive landscape, and emerging marketing technologies to inform strategy.
• Collaborate with and manage internal teams (creative, product, sales, e-commerce) and external partners (agencies, influencers, retailers) to drive cohesive marketing efforts.
• Manage marketing budgets and allocate resources effectively to maximize ROI.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• 5+ years of experience in integrated marketing, brand management, or digital marketing in the beauty industry.
• Strong understanding of omnichannel marketing and consumer engagement strategies in the beauty industry.
• Proven ability to develop and execute successful marketing campaigns with measurable impact.
• Experience working with influencers, brand partnerships, and social media marketing.
• Proficiency in analytics tools (Google Analytics, social media insights, CRM platforms) to track performance and inform decisions.
• Exceptional project management skills with the ability to multitask and meet deadlines.
• Experience leading and managing teams (both internal staff and independent contractors).
• Passion for beauty, fashion, and self-expression, with a deep understanding of the Manic Panic brand and audience.

Benefits

• Health, dental, vision
• Paid time off & holidays
• Brand product allowance