Integrated Marketing Manager at Kenneth Cole Productions | New York, USA | $80K/yr – $100K/yr

Kenneth Cole Productions

Integrated Marketing Manager

New York, USA (Hybrid)

$80K/yr – $100K/yrMid Level3+ years expFull time

Posted 3 months ago

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Job Summary

Lead end-to-end multi-channel marketing campaigns for Kenneth Cole, aligning strategy, partners, and measurement to drive brand impact and revenue.

Must-have: 3+ years in multi-channel marketing with campaign management experience.
Standout: Cross-functional leadership coordinating with internal teams and external agencies.

Job Description

Responsibilities

Own end-to-end seasonal/initiative planning and execution of integrated marketing campaigns across all channels
Translate campaign strategy into clear, actionable rollout plans
Define channel roles, timing, and messaging across the funnel
Drive campaign workstreams and ensure cross-functional alignment, with both internal and external stakeholders
Contribute to paid creator and influencer strategies/pipeline into campaign planning, ensuring alignment to full-funnel objectives and channel roles
Oversee and contribute to execution across: Paid social and digital advertising (e.g. Meta, TikTok)
Paid search
CRM and lifecycle marketing
Affiliate network marketing
Traditional and non-traditional media (e.g. OOH, digital media partnerships)
Partner with internal teams and agency stakeholders to ensure campaigns are executed effectively
Guide optimization approach based on performance insights
Support marketing execution across key retail and wholesale partners (e.g. Macy's, Nordstrom)
Align brand campaigns with strategic partner opportunities and retail calendars, both domestically and internationally
Own strategic partner-facing campaign planning and alignment
Own campaign performance across: Brand metrics (reach, awareness, engagement)
Performance metrics (traffic, conversion, revenue, ROAS)
Analyze results along with key stakeholders and identify optimization opportunities
Lead campaign post-mortems, including content audits to optimize future creative production
Develop and own creative briefs across various needs and channels, including paid creator and influencer briefs

Requirements

Bachelor’s degree in marketing, digital/ecommerce, media, communications or other related field.
Minimum 3+ years of experience in a marketing role.
Strong project management and problem solving skills and understanding of how to manage priorities of multiple partners and initiatives in a complex environment.
Understanding of full funnel marketing strategies and associated tactics across a multi-channel ecosystem.
Ability to define measurement objectives and analyze performance results of marketing campaigns to help inform future planning.
Experience in digital marketing, platform marketing, advertising and media.
Must possess strong communication and written skills.
Editorial mindset that seeks to understand what audiences consume and how to market towards it.
Proficient in Microsoft and/or Mac Office applications.
Ability to multi-task in a high-volume, fast-paced work environment.
Ability to effectively work cross-functionally.

Benefits

Hybrid - In Office Tuesday/Wednesday/Thursday. Monday and Friday are optional.
Medical, Dental, and Vision packages
401K and company match
Competitive time-off package including Unlimited PTO and Company Paid Holidays.
Paid Parental Leave
Online Associate Discount
Pre-tax commuter benefits

Kenneth Cole Productions

4.1 Glassdoor

WHO WE ARE For over 40 years, Kenneth Cole Productions, Inc. has been one of the world’s most recognized fashion companies. This couldn’t have happened without one key asset: our Associates. Designing, marketing, and selling a broad range of shoes, clothing and accessories. KCP Associates are courageous thought-leaders who are relentless in their pursuit of excellence.HOW WE DO ITAs an entrepreneurial organization of energized and devoted individuals, we promote, inspire and embrace an atmosphere of mutual respect, creative thinking and results-driven accountability. We foster an incredibly collaborative workplace, which we fill with people who work hard (and play hard) together. Whether you’re a college graduate ready to start your career, or a professional looking for your next challenge, we offer exciting opportunities all over the world.WHO HE IS Kenneth Cole is an American designer, social activist, and visionary who believes business and philanthropy are interdependent. His global company, Kenneth Cole Productions, creates modern, versatile, and functional clothing, shoes and accessories that make daily dressing effortless under the labels Kenneth Cole New York, Reaction Kenneth Cole, and Unlisted as well as footwear under the name Gentle Souls. The company has also granted a wide variety of third-party licenses for the production of men's and women's apparel, fragrances, watches. jewelry, eye wear and several other accessory categories including children's footwear. The company's products are distributed through department stores, better specialty stores, company-owned retail stores, and it's e-commerce website. For over 35 years, Kenneth Cole has leveraged his passion and unique brand platform seeking to make a meaningful impact on people's wardrobes, as well as communities in need.

Founded in 1982

New York, New York, USA

960 employees (132 in marketing)

www.kennethcole.com/pages/careers

84% recommend to a friend

90% CEO approval