Responsibilities

• Build and manage integrated marketing plans for regional shows in collaboration with central and local teams to optimize spend and long-term initiatives.
• Develop and monitor digital and traditional media plans, allocate funds to partners, and oversee advertising settlements.
• Analyze show performance by market and adjust strategy, sharing demographic data with marketing teams and talent buyers to maximize ticket sales.
• Coordinate with central digital media, CRM, partnerships, and creative teams for targeted campaigns and co-branded activations.
• Supervise publicity, advance press interviews, and coordinate artist availability with management, label, and PR agencies.
• Develop and pitch promotions to media outlets and schedule radio time with giveaways.
• Manage day-of-show tasks including venue websites, social updates, media escort, meet-and-greets, and guest lists.
• Create email marketing campaigns and edit content to support CMS-published web content.
• Oversee creation of graphics for ecards, banners, posters, social posts, and emails.
• Conduct marketing research and build promotions based on fan demographics and influencers.

Requirements

• BA/BS Degree (4-year) In Marketing/Business Communications or a related field
• 4-6 years Of related work experience
• Experience with media buying, executing digital media plans and omni-channel digital marketing
• Experience working with email, mobile and digital marketing programs
• Experience sourcing and managing content development and publishing
• Exceptional written, verbal and listing communication skills with a can-do attitude
• Strong organizational skills with the ability to work in a fast-paced environment
• Knowledge of social media and online marketing initiatives and strategies
• Creative, detail-oriented person who can juggle multiple tasks
• Knowledge of MS Word, Outlook, PowerPoint, Google AdWords, Rubicon, CMS, Photoshop

Benefits

• Benefits: Full-time: We offer a comprehensive benefits package that includes: medical, dental and vision insurance, paid holidays, vacation and sick time, company paid basic life insurance, voluntary life insurance, parental leave, 401k Plan (with a current employer match of 3%), flexible spending and health savings account options, and wellness offerings.