Integrated Marketing Manager

AEG

Integrated Marketing Manager - Kansas City

Kansas City, MO (On-site)

$62K/yr – $65K/yrMid Level4+ years expFull time

Posted 4 months ago

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Job Summary

Drive regional show marketing by coordinating integrated plans, media buys, and promotions to maximize ticket sales.

Own regional marketing plans, budget development, and media bookings to support shows.
Must-have: 4–6 years of media buying and omni-channel digital marketing.
Collaborate with central teams, agencies, and venue partners to deploy data-driven campaigns.

Job Description

Responsibilities

Responsible for development and execution of integrated marketing and promotional plans for shows within assigned region. Collaborate with central marketing leadership and local team to plan the marketing spend and roll out long-term marketing initiatives. Generate and adhere to marketing budget. Book and account for all advertising and media ensuring funds are allocated to correct partners. Oversee advertising settlements for each show.
Build digital advertising plans and monitor daily to optimize campaigns for best performance to drive ticket sales. Develop ad copy. Implement ad schedules to appeal to a specific demographic and target customer.
Oversee and evaluate show performance market-by-market, making adjustments to meet marketing strategy in changing market or competitive conditions. Compile relevant demographic data to marketing teams and talent buyers in order to drive the most profitable ticket sales and successful marketing campaigns.
Work with central digital media buying, partnerships, CRM and creative teams to develop digital marketing plans for targeted audiences, custom creative and impactful partnership activations.
Supervise publicity, advance press interviews, secure and coordinate artist availability for promotions with management, label and public relations agencies.
Develop and pitch promotions to media outlets. Contact radio and schedule radio time and set up giveaways.
May be responsible for other duties day of show including but not limited to overseeing house photographers, direct management of venue websites, live updates on social media day of show, escort media, coordinate meet and greets and guest list.
Create email marketing campaigns and edit content to ensure a high open rates, CTR and conversions. Manage Content Management System (CMS) which supports the publishing of web content as needed.
Conduct marketing research and compile businesses for promotions based on fan interest/demographics including influencers.
Build and maintain relationships with local businesses for promotional opportunities. Collaborate with agencies and vendor partners like Ticketmaster and AXS on marketing opportunities for shows, emails, banners and promotions.

Requirements

BA/BS Degree (4-year) In Marketing/Business Communications or a related field
4-6 years Of related work experience
Experience with media buying, executing digital media plans and omni-channel digital marketing
Experience working with email, mobile and digital marketing programs
Experience sourcing and managing content development and publishing
Knowledge of MS Word, Outlook, PowerPoint, Google AdWords, Rubicon, CMS, Photoshop

Preferred

Knowledge of music industry
Analytical in nature using data to drive decisions
Team player with leadership abilities
Knowledge of programmatic media and real time bidding
Proficiency with WordPress

Benefits

medical, dental and vision insurance, paid holidays, vacation and sick time, company paid basic life insurance, voluntary life insurance, parental leave, 401k Plan (with a current employer match of 3%), flexible spending and health savings account options, and wellness offerings.

AEG

From epic concerts to premier music festivals to heart-stopping sporting events, AEG has been giving the world reason to cheer for more than 20 years. Headquartered in Los Angeles, CA, we are the world’s leading sports and live entertainment company and operate on five continents, entertaining over 160 million guests annually through our worldwide network of more than 300 venues, powerful sports franchises and music brands, integrated entertainment districts and global sponsorship activations. We strive to form a perfect balance between creative excellence and business excellence and work diligently to build a diverse environment that celebrates inclusion and rewards collaboration and success. Our accomplishments are born from a spirit of teamwork that enables us to deliver incredible events year after year. If you want to join a winning team where you will be challenged to up your game, AEG is the place for you. AEG is proud to be a part of the AARP Employer Pledge Program, recognizing the skills and experience of all workers, regardless of age. For more information about AEG, visit www.aegworldwide.com and follow us on X, Facebook and Instagram at @aegworldwide to see the exciting experiences that you could be a part of.

Founded in 1994

Los Angeles, California, USA

4.3K employees (685 in marketing)

www.aegworldwide.com