Responsibilities

• Manage marketing calendar development and campaign launch timelines.
• Partner with cross functional departments such as ecommerce and merchandising to align on key product marketing initiatives, organizing kick-off meetings, etc.
• Develop marketing strategies to strengthen brand positioning and customer engagement.
• Strategize Artist partnerships and activations in collaboration with Brand Art Director, and oversee proposals, contracts, etc.
• Recommend new brand initiatives, partnerships collaborations and activations that support growth.
• Track campaign performance and partner with digital marketing to evaluate effectiveness.
• Lead project management across brand campaigns and digital initiatives, ensuring timelines remain on track.
• Project manage and produce all HL marketing photoshoot production: campaign, fashion show, influencer content, and Creative Projects: print collateral, packaging, visuals, brand events, etc.
• Manage annual creative services and marketing budget to optimize production cost while also partnering with finance to adjust budget based on seasonal needs.
• Produce all marketing photoshoots: Manage and execute all bookings inclusive of photographer, hair, makeup, groomers, models, tailors, catering; negotiate usage and rates.