Responsibilities

• The Integrated Marketing Managers at Expedia Group are responsible for owning the end-to-end brand strategy, planning, and execution of all key initiatives for Expedia, Hotels.com and Vrbo.
• In this role you will lead or support one or more key areas of the business, such as big brand moments, cultural or seasonal campaigns, regional initiatives (e.g. U.S. or Rest of World), or product and commercial go-to-market efforts and serve as a subject matter expert for the business or region you support.
• Strategy & Planning: Partner with your team to help develop and contribute to the integrated marketing strategy for your assigned business area(s), informed by traveler insight, brand priorities, product roadmaps, marketable experiences and commercial goals
• Strategy & Planning: Collaborate with partner teams, including GM, product marketing, comms planning, media, our internal creative and design teams, or agencies to develop compelling campaign platforms and clear go-to-market plans
• Campaign Development & Execution: Support cross-functional execution of brand campaigns — from big moments like new product launches to always-on programs or local activations
• Campaign Development & Execution: Collaborate with the day to day management of creative and media assets in partnership with internal teams and external agencies
• Campaign Development & Execution: Be a brand steward, ensuring creative work meets brand standards, reflects our tone of voice, and are adapted appropriately for channel and region
• Collaboration & Influence: Build strong relationships with key partners across all key stakeholder groups: product, product marketing regional teams, comms, creative, growth marketing, media and sponsorships, PR, influencer marketing and social media
• Collaboration & Influence: Maintain up to date statuses of your projects; contribute to reports shared with leadership and cross-functional partners
• Collaboration & Influence: Support Directors and Senior Directors with delivering all brand campaigns at a high bar

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• 7+ years of experience with a track record of delivering results in marketing, creative leadership, and strategic planning
• History of data driven brand strategies from vision to development across full funnel of marketing channels
• Highly organized and able to juggle multiple projects, initiatives and competing priorities
• Ability to interpret analytics and derive actionable insights
• Experience in understanding and delivering on KPIs
• Proven results in delivering business value through brand strategies
• Exceptional communication, presentation, and interpersonal abilities
• Passion for innovation, creativity, and staying ahead of industry trends

Benefits

• We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey.
• Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program.
• To fuel each employee’s passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent ( IATAN ) membership.
• View our full list of benefits