Responsibilities

• Develop quarterly and annual regional marketing plans aligned with regional business objectives and global marketing strategy.
• Identify opportunities to increase brand awareness, visitor acquisition, Member engagement, and membership growth across the Americas region.
• Analyze campaign performance, market trends, and competitor activities to recommend improvements and optimize marketing effectiveness.
• Adapt global marketing initiatives to suit regional market needs while maintaining brand consistency.
• Establish marketing KPIs and regularly report on campaign performance and ROI.
• Plan, execute, and manage integrated marketing campaigns across digital and offline channels.
• Coordinate campaign rollouts across multiple markets, ensuring consistent messaging and execution.
• Develop campaign toolkits, templates, and marketing assets for country teams.
• Manage campaign timelines, budgets, and project delivery.
• Measure campaign effectiveness and continuously optimize performance.

Requirements

• Business-level English proficiency
• Bachelor's degree in Marketing , Communications, Business, or a related discipline.
• 5–8 years of marketing experience, preferably within a regional or multi-country environment.
• Proven experience planning and executing integrated marketing campaigns.
• Strong experience across digital marketing, content marketing, social media, email marketing, and event marketing.
• Experience managing multiple stakeholders and supporting distributed regional teams.
• Strong project management and organizational skills.
• Excellent written and verbal communication skills.
• Experience with marketing platforms such as LinkedIn, Meta Business Suite, Google Analytics, CRM and email marketing platforms, CMS, and AI-powered marketing tools.
• Strong analytical skills with the ability to interpret campaign data and make data-driven recommendations.

Preferred

• Experience within franchising, membership organizations, associations, professional services, or B2B environments.
• Experience supporting both corporate and franchise business models.
• Regional APAC marketing experience.
• Experience managing external agencies, creative partners, and vendors.
• Knowledge of SEO, marketing automation, and marketing performance analytics.