Responsibilities

• Ideate, design, and execute the K:Service marketing customer journey across all channels
• Collaborate with Product Marketing and Service GTM teams to position K:Service for both marketing and service buyers, ensuring campaigns speak to CX metrics (deflection, resolution rate, CSAT) as well as pipeline, revenue, and retention.
• Lead the campaign strategy and planning inclusive of high reach channels and performance focused digital channels
• Optimize audience-specific messaging and positioning with Product Marketing teams to create engagement at each stage of the funnel for net new leads
• Refine end-to-end customer journey by partnering with content and creative teams to optimize existing content and ideate/build new content to keep leads engaged
• Collaborate and work cross-functionally to align campaign strategies and goals across the organization including Brand, Lifecycle, Product Marketing, Content Marketing, Product-Led Growth, Web, and SEO.
• Define and build measurement plan with Analytics team ensuring understanding of K:Service success drivers and growth levers by country, audience, channel and tactic
• Gather and analyze campaign performance, including reporting learnings of key findings and best practices
• Understand industry landscape, tech capabilities and competitive approach to recommend content, creative assets, CTAs, landing page experience to increase and scale new customers
• Develop and establish success criteria to help inform resource planning, campaign flighting and overall prioritization across multiple stakeholders

Requirements

• 8+ years of experience in combination of channel, performance, lifecycle, demand gen, revenue, and integrated campaign marketing
• Proven expertise building end-to-end customer journeys and relevant campaigns to drive leads through the funnel
• Foundational knowledge of performance marketing success metrics and ability to report KPIs to executive leadership teams
• Advanced analytics experience with ability to manage complex data sets across site analytics and attribution models, Google Analytics and Salesforce preferred
• Accountable and goal-oriented, with strong ownership of results and execution quality
• Excellent communicator who can align stakeholders, ask the right questions, and drive clarity across teams
• Highly organized, able to manage multiple campaigns, partners, and timelines simultaneously
• Comfortable in a fast paced, agile and high growth environment with ability to navigate gray areas by developing new processes and streamline workflows
• Travel up to 10% may be required