Responsibilities

• Lead the development of integrated marketing strategies in support of specific lines of business.
• Serve as a strategic marketing partner to business line executives, translating business strategy, competitive positioning, insights and macroeconomic context into cohesive go-to-market plans.
• Identify market opportunities and client insights to inform campaign strategy, messaging architecture, and tactics.
• Plan, activate, and optimize full-funnel campaigns across channels.
• Oversee the development of marketing materials including briefs, copy, design, digital assets, and production—ensuring consistency and regulatory compliance throughout.
• Collaborate with internal and external partners and agencies to define scopes of work, manage timelines, and to ensure accountability to performance standards.
• Own the integrated marketing budget for a specific line (or lines) of business: develop annual plans, allocate spend across tactics and initiatives, track expenditures, and optimize to maximize return on marketing investment.
• Define, monitor, and report on key performance indicators (KPIs) including lead volume, cost per acquisition, campaign ROI, and engagement rates.
• Leverage marketing analytics tools and CRM data to generate actionable insights, inform ongoing optimization, and present results to senior leadership.
• Collaborate with a wide variety of stakeholders across marketing, product, line-of-business, corporate communications, finance, etc.
• Lead, mentor, and develop direct reports, establishing clear goals, providing ongoing coaching, and cultivating a high-performance, inclusive team culture.
• Champion a data-driven, test-and-learn approach to marketing; advocate for continuous improvement and innovation across programs and processes.
• Perform other duties as assigned by leadership.
• Partner with compliance and legal to ensure all marketing materials and campaigns adhere to applicable banking regulations and internal policies.
• Maintain thorough documentation and approval workflows for regulated communications; stay current on evolving compliance requirements affecting financial services marketing.
• This role carries direct supervisory responsibility for a team of marketing professionals. Responsibilities include recruiting and onboarding talent, conducting regular performance reviews, setting individual development goals, managing workload allocation, and resolving personnel matters in accordance with company policy.

Requirements

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field required; MBA or advanced degree preferred
• 8–12 years of progressive marketing experience, with a minimum of 5 years in banking, financial services, or a comparable industry
• Demonstrated success building and executing integrated, multi-channel marketing campaigns for financial products such as deposits, lending, wealth management, payments, or treasury/commercial banking services
• Proven ability to influence and manage cross-functional stakeholders at all levels, including senior executives, compliance/legal teams, technology partners, and agency relationships
• Exceptional written and verbal communication skills; ability to distill complex financial products, regulatory constraints, and data into clear, compelling narratives for diverse audiences
• Strong project management discipline with the ability to manage multiple concurrent initiatives in a fast-paced environment
• Collaborative leadership style with a demonstrated commitment to team development, inclusion, and organizational culture

Preferred

• MBA or advanced degree preferred

Benefits

• Medical with wellness incentives, dental, and vision
• HSA with company match
• Maternity and parental leave
• Tuition reimbursement
• Mentor program
• 401(k) with 6% match
• More -- FirstHorizon.com/First-Horizon-National-Corporation/Careers/Our-Benefits