Responsibilities

• Lead integrated campaign strategy: Define target personas, ICPs, messaging, and channel mix for strategic GTM initiatives, including product launches, ABM, vertical, and partner campaigns.
• Execute multi-channel programs: Deliver integrated campaigns across email, digital, webinars, lead generation, partner marketing, and co-marketing.
• Personalize buyer journeys: Develop persona- and use case-specific messaging and campaign flows to accelerate pipeline.
• Drive campaign content: Partner with Product Marketing, Creative, and agencies to develop high-impact campaign assets, playbooks, and offers.
• Leverage data and intent: Use intent signals and engagement data to optimize targeting, messaging, and campaign performance.
• Collaborate cross-functionally: Partner with Sales, Product Marketing, Field and Channel Marketing, Analytics, and external agencies to ensure seamless execution and business impact.

Requirements

• 6–10+ years of B2B campaign management experience in cybersecurity, AI, or cloud, leading full-funnel integrated campaigns.
• Proven success designing and executing multi-channel campaigns (email, digital, webinars, partner/co-marketing, lead generation) that drive qualified pipeline.
• Hands-on experience with Marketo (or similar marketing automation platform) and Salesforce (SFDC) for campaign execution, attribution, and reporting.
• Experience building and scaling ABM programs in partnership with Sales, including target account strategy, personalized engagement, and performance measurement.
• Strong expertise in segmentation and leveraging intent and behavioral data.
• Excellent cross-functional collaboration and communication skills, with the ability to translate technical concepts into compelling, persona-based messaging.
• Experience developing persona and use case driven campaigns that address customer pain points and competitive differentiation.

Preferred

• Go to extraordinary lengths to distinguish ourselves through world-class work.
• Prioritize quality over speed, and speed over scope.
• Desire to work with deeply kind, mission-driven people.
• Strive to make the complex simple.
• Use first principles to debate ideas, test assumptions, and make decisions.
• Seek the truth by putting data above opinions.
• Assume good intent and give tactical feedback to help each other get better.
• Hold no ego—when our customers win, we all win.

Benefits

• Competitive salary and comprehensive benefits package including Health, Dental, Vision and Mental Health plans.
• 401(k) plan to support your long-term financial goals.
• Flexible PTO to maintain a healthy work-life balance (we want you here for the long-haul!)
• Opportunities for co-working and team meetups to foster collaboration.
• A dog-friendly office environment for those who love to bring their fur babies along.