Responsibilities

• Support website content management across Pistons.com, PistonsAcademy.com, CruiseBasketball.com, and the Pistons mobile app.
• Assist with email and SMS marketing campaigns, including newsletters, promotional campaigns, and lead nurture initiatives.
• Execute fan engagement campaigns across paid and owned marketing channels.
• Manage in-arena digital marketing content, including digital signage, PA scripts, and radio reads.
• Maintain marketing calendars for campaigns, ticket launches, merchandise, and key organizational initiatives.
• Partner with Creative Services to develop digital marketing assets.
• Track campaign performance and prepare reports highlighting key metrics and optimization opportunities.
• Support additional digital marketing initiatives across web, mobile, paid social, and integrated marketing efforts.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 1-2 years of experience in digital or integrated marketing.
• Experience managing websites through CMS platforms, preferably WordPress.
• Familiarity with email marketing platforms, project management tools (such as Adobe Journey Optimizer and Asana), and marketing analytics.
• Working knowledge of HTML/CSS, website best practices, SEO, accessibility, and basic image editing in Adobe Photoshop.
• Experience with React, Next.js, Git, or similar web technologies is a plus.
• Strong organizational, communication, and project management skills with the ability to manage multiple priorities.
• Analytical mindset with the ability to use marketing data to optimize campaigns.
• Ability to work evenings, weekends, and select events as needed.