Integrated Marketing Communications - Media Manager at Bel | Chicago, IL | $115K/yr – $125K/yr

Bel

Integrated Marketing Communications - Media Manager

Chicago, IL (Hybrid)

$115K/yr – $125K/yrSenior Level7+ years expFull time

Posted 4 months ago

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Job Summary

Drive omni-channel media strategy and agency leadership to maximize retailer-aligned, data-driven performance across brand and shopper initiatives.

Own annual media strategy development and clear briefs aligned to shopper behavior.
Must-have: 7+ years in media strategy and multi-channel planning.
Standout: Expertise with retailer platforms like Walmart Connect and Amazon Ads and cross-functional leadership.

Job Description

Responsibilities

Lead the development of annual media strategies in partnership with the brand, Shopper, and agency teams.
Manage day-to-day relationship with the media agency to ensure seamless execution across all channels (digital, TV, audio, social, search, influencer, programmatic, etc.).
Translate brand strategies into clear media briefs and activation plans aligned to consumer and shopper behaviors.
Partner with eCommerce, the Commerce Marketing Agency, &/or the shopper marketing team to align on joint media strategies for omni-retailer activations (e.g., Walmart, Target, Kroger, etc.).
Work closely with Brand Marketing, eCommerce, Shopper Marketing, and the broader IMC team to ensure cohesive and integrated planning across consumer and shopper touchpoints.
Align with Finance and Marketing leadership on A&P planning, budget allocations, pacing, and optimization opportunities.
Collaborate with Sales/Customer teams to connect retailer investment decisions with broader brand priorities.
Drive a test-and-learn approach to media investment, identifying new partners, platforms, and tactics that unlock performance and efficiency.
Analyze media performance reports and make real-time recommendations to improve effectiveness.
Stay current on media industry trends, platform updates, consumer behavior shifts, and commerce media innovation.
Serve as the internal expert on media and retail media performance measurement, KPIs, and benchmarks.
Serve as the primary contact for the media agency, holding them accountable to performance, service, and strategy.
Evaluate and recommend new tools, technologies, or partnerships that enhance media impact.

Requirements

Bachelor’s degree in Marketing, Communications, Media, Business, or a related field.
7+ years of progressive experience in media strategy, planning, and buying across both brand and performance channels.
Experience working with or managing media agencies.
Strong understanding of omni-channel media mix, including digital, linear, paid social, programmatic, CTV, and commerce media.
Demonstrated success in optimizing A&P investments and applying data-driven decision-making.
Expertise in retailer media platforms (e.g., Walmart Connect, Amazon Ads, Kroger Precision Marketing).
Experience working with CPG brands or within a matrixed organization is highly preferred.
Strong analytical skills with proficiency in media dashboards, performance tracking, and budget reconciliation.
Excellent communication, presentation, and cross-functional collaboration skills.
Passion for brand building and media innovation.

Preferred

MBA or advanced degree a plus.

Benefits

PTO
401k Match
Health care by Blue Cross Blue Shield
Dental by Delta Dental
Vision by EyeMed
HSA’s, Lifestyle Spending, and more!
Hybrid work schedule in Chicago

Bel

The Bel Group is a major player in the food industry through portions of dairy, fruit and plant-based products, and one of the world leaders in branded cheeses. Its portfolio of differentiated and internationally recognized brands includes The Laughing Cow®, Kiri®, Babybel®, Boursin®, Nurishh®, Pom’Potes®, and GoGo squeeZ®, as well as some 30 local brands. Together, these brands helped the Group generate sales of €3.645 billion in 2023.Some 10,902 employees in 51 subsidiaries around the world contribute to the deployment of the Group's mission to champion healthier and responsible food for all. Bel products are prepared at 30 production sites and distributed in more than 120 countries.

Suresnes, Île-de-France, FRA

7.5K employees (622 in marketing)

www.groupe-bel.com/en