Integrated Growth Marketing Lead

San Francisco, CA (On-site)

$210K/yr – $260K/yrSenior Level4+ years expFull time

Posted 4 weeks ago

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Job Summary

Own the integrated growth marketing engine to drive demand across multi-channel campaigns, align with sales on priority accounts, and measure impact from engagement to revenue.

  • Growth Infrastructure: Concept, launch, and scale multi-channel campaigns across email, webinars, landing pages, and direct mail.
  • Campaign Playbooks: Write repeatable playbooks that scale across audiences, use cases, and funnel stages.
  • Sales Alignment and Measurement: Partner with Sales to target top accounts and track engagement, pipeline influence, and revenue to inform the next bets.

Job Description

Responsibilities

  • Decide which integrated campaigns we should run, why they matter, and how they come to life.
  • Own end-to-end execution for email, direct mail, landing pages, and webinars.
  • Partner cross-functionally to orchestrate design, content, blogs, video, paid ads, and PR.
  • Write repeatable campaign playbooks that scale across audiences, use cases, and stages of the funnel.
  • Partner closely with Sales to align campaigns to top priority accounts, competitive motions, and pipeline goals.
  • Run multiple campaigns in parallel, balancing quick tests with bigger experimental bets, and keeping momentum high.
  • Track performance rigorously across engagement, meetings, pipeline influence, and revenue, using what you learn to inform your next campaigns.

Requirements

  • 4+ years of experience in growth, demand generation, or ABM marketing, preferably selling to enterprise companies within a high-growth startup or B2B SaaS.
  • Proven ability to concept, launch, and scale integrated, multi-channel marketing campaigns. Experience running webinars is a plus.
  • Strong creative instincts paired with operational rigor and fast execution.
  • Data-driven mindset with a track record of measuring, learning, and optimizing performance.
  • Good attention to detail with the ability to catch what matters without getting stuck in perfection.
  • Strong organizational and project management skills with the ability to juggle multiple projects without things slipping.
  • Comfort working in ambiguity within a lean, high-growth environment.

Preferred

  • Hands-on experience with tools like HubSpot, Salesforce, Unify, Instantly, Clay, Framer, or similar.

Benefits

  • Impact: Be a key player in shaping the success of our product and company.
  • Growth: Build a fundamentally new AI product offering with the support of our experienced team and investors. Grow rapidly with the company.
  • Culture: Join a culture that values innovation, ownership, accountability, and fun.
Serval logo

Serval

Serval is the AI platform for IT teams, combining an AI-native ITSM with integrated workflow automation and access management. Serval automates help desk requests, just-in-time access, onboarding/offboarding, and more with AI-powered workflows that build themselves.

San Francisco, California, USA
51 employees (4 in marketing)

Traffic Signals

Monthly Visitors
15.8K
Monthly Google Ads Budget
$30.8K
Traffic Source Mix
Search
33.6%
Direct
44.5%
Referral
5.7%
Social
14.5%
Paid
1.5%

Headcount Trend

Current headcount: ~51

Marketing Team

Marketing Team Size
2 (4% of company)
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$122M
Last Raise
$75M
Series B, 3 months ago

Funding History

  • Dec 2025
    Series B • $75M
  • Oct 2025
    Series A • $47M