Influencer Marketing Manager at Hasbro | USA | $89K/yr – $153K/yr

Hasbro

Influencer Marketing Manager

USA (On-site)

$89K/yr – $153K/yrSenior Level5+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and scale influencer partnerships across multiple products by sourcing, vetting, contracting, and managing creators, while delivering data-driven campaigns that accelerate growth and engagement within gaming communities.

Influencer Partnerships: Develop, implement, and grow influencer and creator programs across the portfolio.
Campaign Execution & Optimization: Drive maturity and growth of ambassador programs, track campaign effectiveness, and share data-driven insights.
Strategic Innovation & Compliance: Stay ahead of industry trends, ensure standards and rules of engagement, and collaborate with cross-functional teams to enable scalable activations.

Job Description

Influencer Partnerships: Develop, implement, and grow influencer and creator programs across the portfolio.
Campaign Execution & Optimization: Drive maturity and growth of ambassador programs, track campaign effectiveness, and share data-driven insights.
Strategic Innovation & Compliance: Stay ahead of industry trends, ensure standards and rules of engagement, and collaborate with cross-functional teams to enable scalable activations.

5+ years of hands-on influencer management and execution experience across YouTube, Twitch, Instagram, Twitter, and TikTok.
Proven track-record of positive collaboration with other business partners in a growing and evolving org.
Experience using influencer analytics platforms and extrapolating key and meaningful business highlights.
Comprehensive understanding of influencer marketing standards and rules of engagement.
Attention to detail and experience with keeping multiple moving pieces of a project on schedule.
Passion for games and empathy with influencers, creators, players, and the global gaming community.
A basic understanding of and experience with Magic’s products and communities is a plus!

Health & Wellness: Programs and resources to support your well-being
Time Off to Recharge: Vacation, holidays, and flexible time off
Financial Well-being: Resources to support long-term financial planning
Life & Family Support: Programs to support you and your family
Giving Back: Volunteer and community initiatives
Learning & Development: Opportunities to grow your skills and career
Exclusive Perks: Product Discounts and additional offerings

Hasbro

3.4 Glassdoor

Hasbro is a leading games, IP and toy company whose mission is to create joy and community through the magic of play. With over 164 years of expertise, Hasbro delivers groundbreaking play experiences and reaches over 500 million kids, families and fans around the world, through physical and digital games, video games, toys, licensed consumer products, location-based entertainment, film, TV and more. Through its franchise-first approach, Hasbro unlocks value from both new and legacy IP, including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, MONOPOLY, HASBRO GAMES, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands. Powered by its portfolio of thousands of iconic marks and a diversified network of partners and subsidiary studios, Hasbro brings fans together wherever they are, from tabletop to screen. For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, a 2025 JUST Capital Industry Leader, one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50, and a Brand that Matters by Fast Company. For more information, visit https://corporate.hasbro.com.

Founded in 1923

Pawtucket, Rhode Island, USA

8K employees (2,353 in marketing)

www.hasbro.com

54% recommend to a friend

36% CEO approval