Responsibilities

• Recommend influencer strategies tailored to client objectives and platform norms
• Identify and evaluate creator partners in alignment with campaign goals
• Monitor industry trends, platform changes, and compliance requirements (e.g., FTC, ASA)
• Manage all phases of influencer activations, including outreach, briefing, negotiations, and contract coordination
• Oversee content delivery timelines and ensure alignment with client guidelines and brand voice
• Track and review influencer output to ensure quality and campaign relevance
• Maintain creator and agency relationships that benefit future campaign opportunities
• Act as a liaison with creators throughout the contracted campaign timeline
• Provide feedback or recommendations as needed to improve outcomes
• Analyze campaign results using platform and influencer metrics

Requirements

• Minimum 3 years of experience in influencer marketing (agency, brand, or platform)
• Knowledge of the influencer ecosystem across TikTok, Instagram, and YouTube
• Strong communication, negotiation, and relationship-building capabilities
• Experience using influencer platforms and databases such as Grin, Aspire, CreatorIQ, or similar
• Ability to work independently and manage multiple campaigns with minimal oversight
• Familiarity with FTC disclosure guidelines and platform compliance requirements

Preferred

• Past work on influencer campaigns in fashion, beauty, health and/or lifestyle verticals
• Experience drafting briefs or content outlines
• Familiarity with project management and communication tools (Slack, Asana, Google Workspace)