Responsibilities

• Lead influencer strategy across client accounts, advising on budget allocation across creator tiers, platforms, and audience segments.
• Develop recommendations on creator mix, platform prioritization, audience targeting, and content approach.
• Identify emerging creator ecosystems and cultural trends for brand participation.
• Act as a trusted advisor on influencer strategy, program design, and investment decisions.
• Present strategies, creator recommendations, and insights clearly to clients.
• Partner with account and strategy teams to ensure influencer work supports broader campaign objectives.
• Oversee execution of influencer campaigns, ensuring alignment with strategy, creative direction, and client expectations.
• Guide creator selection, deal structure, timelines, and content direction.
• Analyze performance and translate learnings into future strategic recommendations.
• Manage and mentor 1–2 team members, providing direction on execution, outreach, and reporting.

Requirements

• 5+ years of experience in influencer marketing, creator partnerships, or social strategy within an agency or brand environment.
• Strong understanding of creator ecosystems across platforms including TikTok and Instagram.
• Proven ability to develop influencer strategies that connect brands with niche communities and cultural audiences.
• Experience advising clients on influencer budget allocation and creator mix.
• Strong negotiation skills and experience structuring creator partnerships across tiers.
• Experience managing or mentoring junior team members.
• Confident communicator and presenter, comfortable discussing strategy with senior client stakeholders.
• Passionate about culture, creators, and how brands participate in the social ecosystem.
• A collaborative mindset and ability to work closely with cross-functional teams.

Preferred

• Bonus: You have strong instincts for what makes creator content perform on TikTok and other social platforms.

Benefits

• Opportunity to be part of an awesome, fast-growing team of experts in social that value innovation, collaboration and excellence
• Work with fantastic, world class brands
• A flexible, supportive, and inclusive workplace culture
• $125,000-$140,000 + healthcare/benefits with 401(k) program
• 22 days PTO + sick days + 11 holidays + mini summer break + winter recess break
• Primarily remote with occasional in-person and client collaboration in office
• Summer Fridays early closing between Memorial Day and Labor Day