Influencer Director at McCANN New York | New York, USA | $140K/yr – $155K/yr

McCANN New York

Influencer Director

New York, USA (Hybrid)

$140K/yr – $155K/yrDirector/Executive5+ years expFull time

Posted 3 months ago

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Job Summary

Drive influencer strategy and casting for social campaigns, translating client objectives into creative casting and end-to-end activation.

Own end-to-end influencer strategy and activation, from brief to go-live.
Must-have: Expert understanding of social media and influencer platforms with experience casting and contracting.
Standout: Proficiency with CreatorIQ and a connected tech stack for measurement.

Job Description

Responsibilities

Provide creatives with a clearly defined, inspiring brief that contains the relevant information on the brand, the audience, content platforms and social and influencer srategy to enable them to develop creative ideas.
Decode insights from various data sources, including, culture, influencers, influencer behaviors, audience behaviors, content trends, campaign performance and market intelligence.
Continuously fine-tune and adapt strategies based on emerging trends, consumer insight and performance data.
When thinking about influencer, be able to translate client objectives and creative into effective casting criteria and approaches, bringing innovative casting/ideas/strategies to bear
Be able to bring strategies to life with recommended casting lists using a tool like CreatorIQ
Have experience in writing consumer journeys for the social/influencer/content world.
Be a expert in McCann’s strategic toolkit, campaign dashboard, and tech stack, and be committed to learn and each component of our connected, tech-backed system (example tools include CreatorIQ, Pulsar Social Listening, GWI etc)
Oversee influencer strategies and activations as they move through contracting and go live. You won’t be expected to be hands on but having a good understanding of the full end to end is important to be able to support and trouble shoot for more junior team members
Keep abreast of current projects in development; collaborate with other Account Directors and wider team to brainstorm and create opportunities for clients
Analyze data from our tech and tool stack to craft campaign/program reporting for client

Requirements

Background in social or influence. Ideally 5+ years
The ability to think creatively, and facilitate creative thinking in others.
Expert understanding of social media and influencer platforms.
Rock-solid analytical and numerical prowess.
A creative thinker who bridges data and insights with imaginative concepts.
Familiarity with various data analysis tools and platforms.
Good end to end experience of casting, negotiating and contracting influencers
Insatiable curiosity and a naturally questioning mind.
Strong client liaison skills – able to connect with clients and inspire their confidence and ongoing commitment.
A natural curiosity to be always learning our evolving industry - reading, watching, listening to stay abreast of cultural trends that can inform and impact our work

McCANN New York

We build brands that move people and markets through the radical creativity of Truth Well ToldTM.We don’t make campaigns, we build brands. We don’t follow trends, we uncover enduring human truths. That has been the promise of Truth Well Told since our founding in 1912 – a promise we renew every day as an iconic brand that builds the world’s most iconic brands through finding the truth and telling it well.Truth Well Told unites our 10,000+ people across 100+ countries, as does our commitment to Conscious Inclusion, which upholds the highest standards of bravery, integrity and generosity. Named one of the World's Most Innovative Companies by Fast Company in 2025 and 2024, McCann was the most awarded agency at Cannes Lions 2023 and ranked Most Effective Agency Network by the Global Effie Index 2023, 2022, 2021, 2020 and 2019.

Founded in 1902

New York, New York, USA

370 employees (156 in marketing)

www.mccannny.com