Responsibilities

• Develop influencer-led campaign strategies
• Build strategies grounded in platform best practices to drive viral product launches on X and LinkedIn.
• Define and source the right talent
• Identify ideal influencer profiles for each campaign and ensure alignment with brand voice, audience, and goals.
• Manage sourcing and outreach workflows
• Oversee influencer discovery, vetting, and outreach with support from an Influencer Marketing Coordinator.
• Ensure high-quality content output
• Review influencer content and provide feedback to ensure it aligns with campaign objectives and resonates culturally.
• Track performance and operations
• Manage campaign tracking systems across budgets, deliverables, and performance metrics.

Requirements

• 3–5+ years of experience in influencer marketing or campaign strategy (B2B and agency experience preferred)
• Proven track record of leading influencer campaigns from strategy through execution
• Strong organizational skills and proficiency with campaign tracking tools (Google Sheets required; Airtable, Notion, or platforms like Grin/AspireIQ are a plus)
• Excellent negotiation, communication, and relationship management skills
• Deep understanding of X and LinkedIn culture (being “chronically online” is a plus)
• Highly detail-oriented with the ability to manage multiple campaigns simultaneously
• Experience managing budgets and using data to inform decisions

Benefits

• Paid time off
• Paid U.S. holidays
• Internal education and training
• Creative, fast-paced work environment