Responsibilities

• Identify, vet, and onboard aligned influencers across key tiers (micro, mid, top-tier).
• Develop and refine influencer strategy aligned with seasonal campaigns and launches.
• Manage gifting, paid partnerships, and affiliate structures.
• Ensure influencer initiatives align with broader marketing objectives.
• Lead outreach, negotiations, and contract coordination.
• Develop clear and compelling creative briefs.
• Track deliverables, approvals, timelines, and usage rights.
• Coordinate payment processes and documentation.
• Maintain organized campaign tracking systems.
• Monitor engagement, traffic, and revenue performance.

Requirements

• 3–5+ years of experience in influencer marketing, content marketing, or related roles.
• Strong negotiation and relationship management skills.
• Exceptional writing and editing abilities.
• Experience writing creative briefs and campaign messaging.
• Strong organizational and project management skills.
• Analytical mindset with ability to interpret performance data.

Preferred

• Familiarity with affiliate platforms and influencer tracking tools preferred.
• Experience in fashion, beauty, lifestyle, or related industry preferred.