Responsibilities

• Recruit, onboard, and manage influencers and affiliate partners across platforms (TikTok, Instagram, YouTube, etc.).
• Develop and execute influencer and affiliate campaigns that drive awareness and conversions.
• Coordinate TikTok Lives and other live-commerce events: recruit hosts, build schedules, create run-of-show, and manage technical/logistical execution.
• Negotiate agreements, manage deliverables and payments, and maintain partner relationships.
• Integrate influencer activity with affiliate tracking and performance incentives.
• Oversee creator content briefs, review assets, and ensure brand consistency.
• Monitor KPIs, produce regular performance reports, and make optimization recommendations.
• Manage affiliate tracking tools and troubleshoot attribution/commission issues.
• Collaborate cross-functionally to align influencer programs with product launches and promotions.

Requirements

• 2+ years managing influencer and/or affiliate programs for consumer brands (in-house preferred).
• Proven experience with TikTok creator partnerships and live commerce is strongly preferred.
• Hands-on knowledge of affiliate networks, tracking platforms, and reporting.
• Strong negotiation, communication, and relationship-management skills.
• Ability to brief creative work, evaluate content quality, and scale creator-driven campaigns.
• Analytical mindset; comfortable with performance metrics and ROI analysis.
• Organized, detail-oriented, able to manage multiple partnerships and timelines.
• Authorized to work in the U.S. without sponsorship.

Preferred

• Proven experience with TikTok creator partnerships and live commerce is strongly preferred.
• Passion for fitness/athletic products a plus.