Responsibilities

• Become the high-tech manufacturing expert: Build deep knowledge of Propel’s product portfolio, differentiators, and buyer use cases—and be the internal “go-to” for how we win in high tech
• Own industry narrative and point of view: Define and communicate Propel’s perspective on the issues that matter most (faster innovation, supply chain risk, design reuse, quality/compliance, and AI across the product lifecycle)
• Lead market and competitive intelligence: Stay close to the market through customer and sales conversations, analyst relationships, and primary/secondary research; translate insights into clear opportunities and recommendations
• Shape strategy and influence the roadmap: Partner tightly with Product Management to prioritize what we build next, and convert capabilities into differentiated positioning and messaging for the high-tech vertical
• Drive integrated campaigns for key personas: Work with Demand Gen/Marketing to plan and execute programs that resonate with engineering, operations, quality, and executive audiences - and support annual marketing planning tied to growth goals
• Own packaging, pricing, and deal support: Help set pricing/packaging aligned to market expectations and competitive context; equip Sales with pricing guidance and support complex deals when needed
• Deliver content and enablement that performs: Create a steady stream of high-impact content (sales enablement, demand gen, analyst/earned media, exec-ready assets), train go-to-market teams, and continuously improve based on performance metrics and market feedback

Requirements

• 10+ years of experience in the high technology manufacturing industry, including sectors such as telecommunications/networking, semiconductor equipment, hardware systems, or connected products
• Strong understanding of product lifecycle management (PLM), quality management systems (QMS), and related enterprise product development and operations technologies such as ERP/MES, CAD
• Demonstrated experience developing industry positioning, thought leadership, and go-to-market strategies that influence executive buyers
• Strong executive communication skills, storytelling ability, and presence with customers, analysts, and senior leadership
• Data-driven decision maker with experience using market insights and performance analytics to guide strategy
• Collaborative team leader who thrives in cross-functional environments and believes no task is too big or too small
• Excellent interpersonal and stakeholder management skills across customers, partners, and internal teams
• Bachelor’s degree in engineering, business, marketing, or a related field, or equivalent experience required. MBA or comparable advanced degree preferred
• Willingness to travel approximately 10 - 20% to company headquarters, customer locations, and industry events
• Authorization to work in the United States is required; please note that at this time, Propel is not sponsoring visas for any positions.

Nice to have

• MBA or comparable advanced degree preferred

Benefits

• Company Options grant
• 401k offering for Traditional and Roth accounts in the US
• 12 weeks fully-paid gender-neutral parental leave *Company leave allowances run concurrently with state leave requirements which take precedence
• Flexible Vacation
• Flexible Sick Time
• 24 hours annual paid Volunteer Time
• $1,500 annual Continuous Learning Stipend
• Company-wide Holidays (including end of year winter break)
• Health Insurance options including Medical, Dental, Vision
• Tech: laptop (Mac or Windows), monitor, mouse, keyboard
• Monthly Commuter stipend for hybrid & onsite Employees