Industry Operations Manager - Go-To-Market - NA

San Jose, CA (On-site)

$108K/yr – $151K/yrSenior Level3+ years expFull time

Posted 3 weeks ago

Job Summary

Own market intelligence and strategic analysis to shape GTM, vertical playbooks, and ROI models, while coordinating multi-market campaigns and client portfolios.

  • Lead market research, competitive analysis, and insights for growth opportunities
  • Develop GTM strategies, regional playbooks, and ROI models for new initiatives
  • Monitor client portfolios and competitive landscape to inform prioritization

Job Description

Responsibilities

  • Strategic Analysis & Market Intelligence
  • - Conduct market research and competitive analysis to identify growth opportunities, emerging trends, and vertical-specific insights
  • - Support the development of GTM strategies, regional playbooks, and go-to-market frameworks for priority verticals and product initiatives
  • - Analyze client portfolio composition, revenue mix, and account health metrics to inform strategic prioritization and resource allocation
  • - Build business cases and ROI models to evaluate new programs, product launches, or market expansion opportunities
  • - Monitor competitor activity and platform developments to provide forward-looking recommendations to leadership

Requirements

  • 3+ years in client services, account management, or campaign management in digital performance marketing, with hands-on expertise in ads platforms.
  • Solid understanding of digital media KPIs and how to optimize against them across awareness, consideration, and performance objectives.
  • Proven experience managing complex campaign portfolios across branding and performance advertisers, including multi-market coordination.
  • Proficiency in campaign analytics and reporting tools (Excel, Thinkcell, dashboards), with ability to extract actionable insights from platform data.
  • Detail oriented, analytical and a creative problem solver
  • English must be used as a working language, with strong communication skills and good teamwork abilities, capable of influencing and motivating others
  • Self-driven, resilient, curious about new things, and able to make judgments on complex matters

Preferred

  • Strong quantitative and analytical background, with coursework or experience in statistics, economics, business analytics, data science, or related fields
  • Advanced proficiency in Excel (pivot tables, VLOOKUP, complex formulas) and data visualization tools (Tableau, Power BI, or similar)
  • Experience with SQL, Python, R, or other data analysis tools is a strong plus
  • Demonstrated ability to structure ambiguous problems, conduct hypothesis-driven analysis, and derive actionable recommendations from data
  • Experience with strategy consulting, investment banking, business analytics, or tech company internships
  • Strong business acumen with the ability to connect quantitative insights to commercial outcomes
  • Exceptional communication and presentation skills, with the ability to translate complex analysis into clear, compelling narratives
  • Familiarity with digital advertising metrics (CPM, CPA, ROAS, LTV, etc.) or willingness to learn quickly
  • Experience building dashboards, reports, or BI solutions in professional or academic settings
  • Comfortable managing multiple workstreams and prioritizing based on impact and urgency

Benefits

  • Benefits may vary depending on the nature of employment and the country work location.
  • Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others.
  • Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
  • The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
TikTok logo

TikTok

3.2 Glassdoor

TikTok is the world's leading destination for short-form video. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Our employees lead with curiosity, and move at the speed of culture. Combined with our company's flat structure, you'll be given dynamic opportunities to make a real impact on a rapidly expanding company as you grow your career. We have offices across Asia Pacific, the Middle East, Europe, and the Americas – and we're just getting started.

Founded in 2003
Los Angeles, California, US
71K employees (26,053 in marketing)
48% recommend to a friend
70% CEO approval

Salaries

Posted range

$108K/yr – $151K/yr

Taken straight from the job posting.

See all TikTok salaries

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Industry Operations Manager - Go-To-Market - NA

TikTok · San Jose, CA · On-site