Responsibilities

• Design and implement comprehensive marketing campaigns across multiple channels including social media, email, print advertising, and digital platforms to boost visibility of home health services.
• Utilize SEO best practices and content marketing strategies to improve online presence and search engine rankings.
• Manage social media accounts by creating engaging content, monitoring interactions, and analyzing performance metrics to optimize outreach efforts.
• Develop and oversee advertising sales initiatives, including Facebook Advertising and Google AdWords campaigns, to attract new clients and referral sources.
• Collaborate with product management teams to align marketing efforts with service offerings and community needs.
• Use marketing automation tools and analytics platforms such as Google Analytics to track campaign performance, interpret data insights, and refine strategies for maximum impact.
• Maintain proficiency in Adobe Creative Suite for designing compelling visual content that supports branding goals.
• Conduct research on industry trends, competitor activities, and target demographics to inform marketing strategies.
• Write clear, persuasive copy for various marketing materials including website content on WordPress and HTML-based email campaigns.
• Manage budgets effectively to ensure optimal allocation of resources across all marketing initiatives.

Requirements

• Proven experience in digital marketing with a focus on healthcare or home health services preferred.
• Strong knowledge of SEO, social media marketing, performance marketing, and multichannel campaign management.
• Familiarity with advertising sales techniques and tools such as Facebook Advertising, Google AdWords, and Google Analytics.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator), WordPress, HTML coding basics, and email marketing platforms.
• Excellent research skills combined with copywriting expertise to craft compelling messages tailored to diverse audiences.
• Ability to analyze data insights for continuous improvement of marketing strategies.
• Experience with B2B (business-to-business) marketing approaches is a plus.
• Strong organizational skills with the ability to manage multiple projects within budget constraints.

Preferred

Benefits