Responsibilities

• Own the TikTok Shop Growth Strategy & P&L - Set the vision, strategy, and multi-brand roadmap for TikTok Shop, grounded in a sharp perspective on where the platform and social commerce are headed
• Own the channel P&L across four brands – managing GMV growth, customer acquisition efficiency, margin, and omnichannel halo impact
• Build and maintain forecasts, KPIs, and reporting infrastructure in partnership with Finance and Analytics; present channel performance and strategic direction to senior leadership and cross-functional stakeholders
• Identify and size growth opportunities across new formats, creator segments, product categories, and platform capabilities
• Build and Scale Affiliate & Creator Strategy - Set the strategic framework for creator partnerships across tiers, segments, and niches – balancing creator performance, content quality, and commission optimization
• Lead the test-and-learn creator model that focuses on high-volume, conversion-driven performance
• Oversee briefing and messaging strategy, ensuring creators are equipped with important points of difference by brand and hero product value propositions
• Build scalable, repeatable processes for creator onboarding, sampling, content testing, and performance evaluation
• Lead Shop Strategy and Merchandising - Drive product assortment, virtual bundling, pricing strategy, and promotional architecture across all four brands, with a social commerce-first lens that influences long-term assortment decisions
• Lead TikTok SEO strategy – ensuring PDPs, video titles, captions, and content are optimized for TikTok's native search, AI-generated search summaries, and Google Search indexing

Requirements

• You likely have 10+ years of experience in e-commerce, growth marketing, influencer marketing, or social commerce and 3+ years of leadership experience in a people management role
• You thrive in environments where you set audacious goals and have the opportunity to set strategy, deploy resources and drive a team to run at those goals
• You live and breathe TikTok and social commerce – you understand both its culture and its commerce mechanics deeply
• You are a performance-oriented entrepreneur who obsesses over P&L and finds creative ways to grow it
• You have killer creative instincts and know how to develop messages that cut through – paired with rigorous, data-driven decision-making
• You are equally comfortable setting strategy and rolling up your sleeves to execute
• You have a proven track record of cross-functional leadership, owning results, and setting strategy with conviction to senior stakeholders
• You are an organized, forward-thinking leader who builds systems that scale
• You are a passionate coach who develops high-potential talent

Preferred

• You may have experience in personal care, beauty, or CPG, but not neccessary
• You are a passionate coach who develops high-potential talent
• You are an organized, forward-thinking leader who builds systems that scale

Benefits

• Medical, dental, and vision coverage
• 401k match
• Equity in Mammoth Brands
• Flexible time off and working hours
• L&D stipend
• 4 weeks sabbatical after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years
• 20 fully paid weeks off for parents who give birth, or 16 fully paid weeks off for all other paths to parenthood
• Fun IRL and virtual events including happy hours, team building events, and parties on our rooftop
• Free products from our family of brands