Head of TikTok Shop

New York City, NY (Hybrid)

$195K/yr – $240K/yrSenior LevelFull time

Posted 2 days ago

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Job Summary

Own the TikTok Shop Growth Strategy and related cross-brand execution, overseeing P&L, forecasting, and multi-format growth across four brands.

TikTok Shop growth strategy and P&L across four brands
Affiliate & Creator strategy and test-and-learn model
LIVE commerce and cross-functional execution

Job Description

Responsibilities

Own the TikTok Shop Growth Strategy & P&L
- Set the vision, strategy, and multi-brand roadmap for TikTok Shop, grounded in a sharp perspective on where the platform and social commerce are headed
- Own the channel P&L across four brands – managing GMV growth, customer acquisition efficiency, margin, and omnichannel halo impact
- Build and maintain forecasts, KPIs, and reporting infrastructure in partnership with Finance and Analytics; present channel performance and strategic direction to senior leadership and cross-functional stakeholders
- Identify and size growth opportunities across new formats, creator segments, product categories, and platform capabilities
Build and Scale Affiliate & Creator Strategy
- Set the strategic framework for creator partnerships across tiers, segments, and niches – balancing creator performance, content quality, and commission optimization
- Lead the test-and-learn creator model that focuses on high-volume, conversion-driven performance
- Oversee briefing and messaging strategy, ensuring creators are equipped with important points of difference by brand and hero product value propositions
- Build scalable, repeatable processes for creator onboarding, sampling, content testing, and performance evaluation

Requirements

You likely have 10+ years of experience in e-commerce, growth marketing, influencer marketing, or social commerce and 3+ years of leadership experience in a people management role

Preferred

You may have experience in personal care, beauty, or CPG, but not neccessary

Benefits

Medical, dental, and vision coverage
401k match
Equity in Mammoth Brands
Flexible time off and working hours
L&D stipend
4 weeks sabbatical after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years
20 fully paid weeks off for parents who give birth, or 16 fully paid weeks off for all other paths to parenthood
Fun IRL and virtual events including happy hours, team building events, and parties on our rooftop
Free products from our family of brands

Flamingo

Flamingo is a cultural strategy agency; we craft cultural fluency for our clients. We believe the world’s best brands are those that manage to be both highly relatable and truly distinctive, and that they do this by being culturally fluent. When brands have cultural fluency, they can play with the boundaries of culture and find new expressions for it. We help our clients achieve this by harnessing the emergent and unseen patterns of culture to shape and build powerful strategy. Since we began, we’ve worked on an incredibly diverse range of brand and innovation challenges, for many of the most visionary brands and organisations on the planet.Based in London, Flamingo is a team of over 70 polymaths, with backgrounds include architecture, photography, sculpture, journalism, music and anthropology.

Founded in 1997

London, England, GBR

780 employees (82 in marketing)