Responsibilities

• Manage a balanced portfolio of pipeline growth initiatives across existing markets and develop coordinated plans to launch into new markets.
• Foster a culture that values experimentation, data-driven decision-making, and post-mortems to identify and scale growth opportunities.
• Scale and manage inbound and outbound campaigns and programs, ranging from single-channel initiatives to full GTM motions (BDR, Paid, Organic, ABM, etc.), to hit pipeline targets.
• Prioritize pipeline issues and opportunities, partnering with the team to design and execute plans to fix, optimize, and scale performance.
• Manage the customer journey from intent to lead through win and upsell, balancing optimization of existing channels with investment in new channels.
• Define, build, and evolve processes and supporting technologies—including the use of AI where appropriate—to enable the team to scale through rapid growth.
• Evolve funnel governance and reporting to meet business needs and clearly communicate investment priorities.
• Partner with IT, Finance, Sales Operations, and other cross-functional teams to manage marketing and sales handoffs, operations, and governance.
• Monitor and analyze performance against pipeline, lead, and other marketing goals, as well as historical performance, and continuously implement recommendations for optimization and growth.
• Collaborate with Corporate Marketing, Community & Events Marketing, and Product Marketing to support pipeline generation goals.