Responsibilities

• Own a sharp, consistent retailer narrative: set the strategy for how Faire communicates each core value prop, how those props reinforce each other to grow share of wallet, and when to message which products across the retailer lifecycle
• Lead the 'Opening Soon' initiative, our motion to acquire retailers opening new stores, and grow both the volume we acquire and how well we convert them
• Own go-to-market for complex retailer products end to end: positioning, messaging, and multi-channel execution
• Lead and develop a team of PMM ICs, setting direction, allocating work, and coaching them to own launches end to end
• Partner with Product, Revenue, Growth Marketing, and Ops leaders, getting involved upstream to shape roadmaps through customer insight
• Design and run research, quantitative and qualitative, to validate positioning, sharpen messaging, and measure GTM impact
• Model AI adoption for the team and help them find real ways to use AI to sharpen and speed up their work

Requirements

• Experience managing and developing product marketing ICs across career stages, knowing when to get close to the work and when to step back
• Deep GTM ownership for complex products, with direct responsibility for positioning, messaging, and multi-channel execution
• A builder who creates structure where none exists. You build the framework or playbook that doesn't exist yet rather than waiting for someone to define the work
• Obsessed with the retailer. You spend real time with them, cut jargon and messaging that doesn't matter, and hold a coherent narrative across launches instead of a pile of product stories
• Strong cross-functional instincts. You build trust fast, disagree directly, commit cleanly, and are the person partners pull into rooms early
• Bias to ship. You'd rather launch something directionally right this month than perfect next quarter, and you make calls with incomplete information
• Fluent in the metrics that move the business. You connect positioning, messaging, and GTM to GMV, retention, and whichever KPIs matter, and use data to validate positioning and measure impact
• AI fluency. You actively experiment with and adopt AI tools to sharpen your own work, and model that for the team

Nice to have

• Retail or SMB experience, with a feel for how independent retailers and small business owners make decisions and what earns their trust
• Two-sided marketplace background, where brand and buyer motions are distinct but interdependent
• High-growth or scaling environments where PMM infrastructure was still being built
• Background in STEM, management consulting, finance, or another quantitative field

Benefits

• Move fast: You'll own meaningful problems that serve customers around the globe with the agency to move fast and see your results clearly.
• Equipped to scale: We invest in what matters, including the latest enterprise AI tools, to help you work smarter and get more out of every day.
• Best in class: Our team is full of sharp, kind, and generous colleagues who care about their craft and about helping you grow in yours.
• Real rewards. Competitive pay, equity, and comprehensive benefits designed to support your life inside and outside of work.
• Belonging: We're intentional about building an environment where every Faire employee has equal access to opportunities, growth, and success.