Head of Product and Performance Marketing at Bigbear.ai | Virginia, USA

Bigbear.ai

Head of Product and Performance Marketing

Virginia, USA (Hybrid)

Salary Not AvailableSenior Level10+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and scale enterprise marketing for defense and national security with a long cycle GTM, tying branding and partnerships to measurable pipeline and market penetration.

Ownership: enterprise product marketing strategy across branding, digital, and demand to influence multi-year deals in regulated markets.
Go-to-market: integrated motions for long sales cycles, capture strategies, and partner ecosystems that build trust and credibility.
Capabilities: build marketing tech stack and teams to deliver data-driven execution and visible ROI while staying ITAR/DFARS/FAR compliant.

Job Description

Responsibilities

Own enterprise product & performance marketing strategy
Support business development goals, spanning brand, demand generation, partnerships, capture management and market expansion
Translate corporate and product strategy into scalable go-to-market execution
Establish clear success metrics tied to pipeline influence, market penetration, and brand lift
Build and scale high-performing teams across branding, content, digital, and demand generation, while establishing marketing capabilities that deliver measurable pipeline growth and support expansion into commercial markets.
Integrate and optimize marketing technology stack solutions to enable data-driven execution, performance tracking, and clear marketing ROI.
Partner to define and drive BigBear.ai’s brand architecture, visual identity, and messaging frameworks across defense, IC, and commercial markets
Ensure a coherent, differentiated identity across products, platforms, partnerships, and customer touchpoints
Lead product value propositions, use-case articulation, and market segmentation aligned to long sales cycles
Govern brand consistency across campaigns, digital experiences, and sales enablement material

Requirements

Bachelor’s degree in marketing, Business, or a related field (Master’s degree preferred).
10+ years of marketing leadership experience with a preference for at least 5 years in the defense, aerospace, or government contracting sector, including building demand generation programs and scaling high-performing teams.
Deep understanding of the U.S. DoW, IC, and federal acquisition lifecycle.
Proven success leading B2G or B2B marketing teams in a high-compliance environment with hands-on martech and marketing operations expertise to ensure measurable ROI.
Exceptional leadership, project management, communication, and cross-functional collaboration skills.

Preferred

Experience working with or marketing to agencies such as DoW, DHS, the IC, or defense primes (e.g., Lockheed Martin, Raytheon, GDIT).
Familiarity with proposal development and supporting large-scale capture efforts.
Existing relationships in the defense industry ecosystem.
Experience with government procurement portals (e.g., SAM.gov, GSA schedules).

Bigbear.ai

BigBear.ai fuses artificial intelligence with deep mission expertise, empowering decision-makers and operators to act with speed, precision, and confidence. BigBear.ai is at the forefront of innovation for defense and national security and is committed to supporting the critical infrastructure driving our nation's competitive edge. We deploy cutting-edge Al, machine learning, and computer vision solutions to defend critical operations and win with decision advantage. Headquartered in McLean, Virginia, BigBear.ai is a public company traded on the NYSE under the symbol BBAI.

Founded in 1988

McLean, Virginia, USA

511 employees (8 in marketing)

bigbear.ai