Head of Product Marketing

Boston, MA (Hybrid)

$175K/yr – $205K/yrSenior Level10+ years expFull time

Posted 11 days ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Own positioning and messaging by channel, developing differentiated stories for Advisors, Recordkeepers, and Asset Managers
Define and refine ICPs and advisor segmentation, including the Emerging / Established / Institutional advisor tiers and channel-specific buyer personas
Maintain a competitive intelligence program: battlecards, competitive analysis cadence, TDF competitive tools, and ongoing market monitoring
Build and maintain GTM playbooks per Recordkeeper partner and Asset Manager tier, tailored to personas, products, internal concerns, and plan types
Lead launch messaging and GTM coordination for product and feature launches across both brands, including BoardingPass, Panorix, new fund launches, and RPAG feature releases
Produce sales enablement materials: pitch decks, talk tracks, one-pagers, and enablement kits for major campaigns
Own the narrative quality and competitive positioning of all RFP/RFI responses and proposals; direct the Sr. RFP Specialist on proposal strategy and template library development
Lead a CIT positioning refresh and drive campaign series to reinforce market differentiation
Feed Content with positioning direction -- competitive angle, audience-specific framing, and key proof points; and partner with Demand Gen and Head of Growth on messaging frameworks
Brief Brand/Design on messaging direction and visual approach to ensure creative aligns with positioning strategy

10+ years of B2B product marketing experience, ideally in financial services, asset management, or the retirement industry
Demonstrated ability to build and maintain a structured competitive intelligence program
Experience developing differentiated positioning for multiple buyer types (institutional, channel, independent advisor)
Strong sales partnership skills; comfortable working directly with CRO and sales leadership on enablement, not just producing materials in isolation
Experience with sales enablement, proposal development, or strategic content that supports the sales cycle
Bachelor’s degree required; advanced degree is a plus
Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively
Comfortable navigating ambiguity
Entrepreneurial mindset to bring best practice ideas to the team
Your standards reflect our core values: Growth Mindset, Disciplined Curiosity, Grit, Results Ownership, Collaboration

Be an integral part of a high-growth organization!
Competitive compensation package
Group medical, dental and vision insurance
Employer-paid life and disability insurance
Annual well-being stipend
Eligible employees may also contribute to a 401(k) plan with an advantageous employer contribution model, upholding our mission to support our employees in retirement