Responsibilities

• Own end-to-end paid media performance across Meta, TikTok, YouTube, and Google (Search & Display).
• Deliver consistently against core commercial metrics, including CAC, ROAS, and Cost of Sales.
• Define and monitor channel-level KPIs to ensure total alignment with overarching business goals and revenue targets.
• Manage complex budget allocations, pacing, and the channel mix to maximize growth and efficiency.
• Lead the day-to-day execution and granular optimization across all paid digital channels.
• Establish and scale a structured testing roadmap covering creative assets, audience segmentation, and bidding strategies.
• Balance lower-funnel conversion tactics with full-funnel growth opportunities to build long-term brand equity.
• Maintain operational excellence across all campaign setups, tracking, and real-time reporting.
• Own the performance reporting suite, translating raw data into actionable insights and strategic recommendations.
• Support forecasting and financial planning in close partnership with the Finance and Analytics teams.

Requirements

• 5+ years Industry experience: Professional background in Performance Marketing or Paid Media, with a proven track record in DTC and/or the Beauty category.
• Demonstrated success in managing high-growth media budgets ($5M+) and consistently delivering against aggressive CAC and ROAS targets.
• Advanced technical expertise across Meta, TikTok, and Google/YouTube platforms; solid understanding of attribution, incrementality, and A/B testing frameworks.
• Strong leadership and mentorship skills with experience managing direct reports and leading cross-functional projects.
• Ability to navigate global environments; must be comfortable collaborating with international teams (UK central) while maintaining local US execution and ownership.

Benefits

• Hybrid Work Model - 3 days office/2 days home
• Medical, Dental, Vision plans
• 401K matched up to 5%
• Generous PTO (Paid Time Off)
• Short and long-term disability
• Exclusive employee discounts off THG Brands
• Diversity and inclusion commitment by THG