Director, Performance Marketing - Unannounced ARPG Mobile Game
Scopely
USA (Remote)
$160K/yr - $230K/yrIn-houseFull-timeDirector/executive8+ years exp.
1 day ago
Head of Performance Marketing
Lombard, IL (Hybrid)
$80K/yr – $100K/yrSenior Level3+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own the paid growth engine for TORQ Coatings, driving multi-channel acquisition, rigorous measurement, and scalable marketing systems that translate spend into leads and revenue across the Midwest.
- Growth Infrastructure: Own paid media across Google, Meta, YouTube, TikTok, and retargeting with clear attribution to sales.
- Systems & Scale: Build dashboards, automations, and marketing infrastructure to support expansion into additional Midwest markets.
Job Description
- Growth Infrastructure: Build and optimize paid advertising across Google, Meta, YouTube, TikTok, Display/Retargeting, Local Service Ads
- Performance & Attribution: Monitor CPL, CAC, ROAS, Booking %, Show %, cost per appointment; ensure proper attribution between marketing, call center, and sales
- Campaign Ops & Reporting: Build and maintain dashboards; coordinate launches and creative direction; daily/weekly/monthly reporting
- Revenue & Analytics: Track revenue by channel; identify opportunities for improvement
- Automation & Infrastructure: Improve lead routing, speed-to-lead, SMS/email automations, follow-up workflows, reporting automations, rehash systems; assist in future marketing infra
- Agency & Partnerships: Manage outside agencies and vendors; hold partners to KPIs; align with ownership and growth plans; participate in leadership discussions; plan Midwest expansion
Marketing Team
Marketing Roles Posted (Last 30 Days)
2
