Responsibilities

• Own day-to-day creation, launch, and management of paid campaigns across Meta, Google, TikTok, Reddit, and YouTube Ads
• Build and test ad creative, copy, audiences, and landing experiences
• Manage budgets and bids to hit CAC and ROAS targets across channels
• Continuously test, learn, and scale what works while killing what doesn’t
• Build and run Matter’s loyalty program to drive repeat purchases and long-term value
• Partner with product to power personalized recommendations that match the right meals to the right customers
• Design and optimize upsell and cross-sell flows that increase order value
• Plan and execute in-app promotions that drive activation and re-engagement
• Own lifecycle messaging across email, SMS, and push notifications
• Build automated journeys for onboarding, activation, retention, and win-back

Requirements

• 3–5+ years in performance or growth marketing, ideally in consumer, e-commerce, food, wellness, or subscription brands
• Hands-on expertise across paid channels (Meta and Google a must; TikTok, Reddit, YouTube a plus)
• Extensive experience with Mobile Measurement Providers such as AppsFlyer and Branch
• Extensive experience with Lifecycle Marketing platforms such as Braze and Iterable
• Experience at top retaining consumer brands like Duolingo, MyFitnessPal, or others
• Experience with lifecycle/CRM tools and building email, SMS, and push automations
• Strong analytical chops, comfortable with CAC, LTV, ROAS, cohorts, and attribution
• A bias for action: you’d rather launch, measure, and iterate than wait for perfect
• Creative instincts to brief and produce ads that actually convert
• Comfortable operating in ambiguity and wearing multiple hats in a fast-moving startup
• Familiar with product analytics platforms such as Mixpanel and Amplitude

Benefits

• Competitive compensation + meaningful equity