Head of Performance Marketing at FinditParts | USA

FinditParts

Head of Performance Marketing

USA (Remote)

Salary Not AvailableSenior LevelFull time

Posted 3 months ago

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Job Summary

Drive end-to-end SEM and SEO strategy to maximize revenue and profitability across paid and organic.

Must-have: 10+ years in performance marketing with SEM leadership and $5M+ annual budgets.
Standout: Experience coordinating with CTO/data teams and translating data for C-suite.

Job Description

Responsibilities

Own end-to-end strategy across paid search (Google Ads, Microsoft Ads) and SEO analytics with full accountability for revenue, efficiency targets and profitability.
Harmonize paid and organic, identifying coverage gaps and opportunities to shift spend toward the highest-ROI strategies.
Drive continuous optimization of bidding strategies, audience targeting, testing, and feed management across all search campaigns.
Monitor the evolving landscape, adapting to AI-powered search (SGE/AIO) and LLM-driven discovery to maintain our market lead.
Develop quarterly and annual search strategies, budgets, and forecasts aligned with aggressive company revenue goals.
Serve as the strategic director for our external SEM agency, setting clear KPIs, reporting, and rigorous accountability frameworks.
Assess long-term resource needs, creating a roadmap for building high-performing internal search teams and capabilities.
Coordinate cross-functionally with Marketing, Content, and Engineering teams to ensure search initiatives are integrated into the product roadmap.
Establish a performance cadence, with weekly operational reporting, monthly executive reviews and quarterly assessments.
Build executive-ready dashboards that translate complex search data into clear business narratives.

Requirements

10+ years of progressive experience in performance, digital, or growth marketing, with significant depth in SEM.
5+ years in e-commerce environments where search is the primary revenue driver.
3+ years in a leadership role managing and directing external agency partners or internal teams.
Demonstrated success in managing $5M+ annual search/digital budgets with clear ROAS and CAC accountability.
Experience in B2B e-commerce, automotive aftermarket, industrial distribution, or high-SKU marketplace models.
Deep technical expertise in Google Ads (Search, Shopping, PMax), GA4, Google Merchant Center and feed management.
Highly analytical mindset with proficiency in Excel, Looker Studio, Snowflake, and Tableau + the ability to interpret complex data.
Strong executive communication skills, capable of translating data into strategic action for C-suite stakeholders.
Driven by a unique blend of rigorous technical expertise and creative curiosity, with a passion for driving bottom of funnel performance and sustainable growth.

Preferred

AI/LLM Expertise: Knowledge of AI-driven search optimization (AEO/AIO) or experience building AI marketing agents.
Scale Experience: A track record of scaling a function from agency-dependent to a hybrid or in-house model.

Benefits

flexible unlimited PTO
remote-first workplace
full benefits (health, 401K, dental, vision, etc.)

FinditParts

4.7 Glassdoor

FinditParts is the nation’s largest eCommerce provider of heavy-duty truck and trailer parts. From hard-to-find parts to everyday preventative maintenance items, we offer more than 4 million heavy-duty OEM, branded, and aftermarket parts ready to ship. Each month thousands of repair shops, fleets, and owner-operators rely on FinditParts to streamline their part-sourcing efforts and keep their trucks on the road.

Founded in 2010

Los Angeles, California, USA

45 employees (7 in marketing)

www.finditparts.com

91% recommend to a friend

100% CEO approval