Responsibilities

• Lead and scale Eko’s paid & earned media marketing efforts for the Direct Devices business unit across Social, Influencers, Search, Programmatic, Offline, Audio, Email/SMS, and Partnerships —managing both in-house talent and external agencies to drive efficient growth.
• Guide the development of growth-focused creative, setting the priorities for video, static, and audio ad production based on performance insights and customer research, working closely with our in-house creative team and external creative agencies.
• Own the campaign calendar and channel execution for key messaging moments, limited edition colorways, price promotions, and industry events—ensuring timely, cohesive, and high-performing campaigns.
• Drive forecasting, performance reporting, and OKR setting for the direct business, including Revenue, ROAS, and contribution margin, ensuring the team hits targets through strategic planning and continuous optimization.

Requirements

• 5+ years of experience leading performance marketing at a high-growth DTC brand.
• Deep hands-on experience managing several of the following channels for direct response objectives: Paid Social, Paid Search, Display, YouTube, Linear TV, CTV, Influencer, Affiliate, Radio, Podcast, Direct Mail.
• In-depth understanding of content asset development across a breadth of styles, medium, and sources (from still photography to moving, video, to user-generated content)
• Experience managing a team of performance channel managers with a track record of growing, coaching and developing talent.
• Creative thinker who is full of ideas, but follows a structured test-and-learn approach; recognizes patterns, forms hypotheses, can clearly identify next steps from test results.
• Experience setting objectives and measurable goals, determining budgets, and delivering against bookings, revenue, and ROAS targets.
• Experience determining the “true ROI” of marketing initiatives by leveraging a variety of different marketing measurement methodologies (i.e., last-click, pixel/tag-based, survey-based, MMM, geo/holdout tests, etc.).
• Able to manage effectively at macro and micro levels; equally comfortable planning long term strategy with our executive team and getting hands-on with a channel manager to analyze and interpret test results or performance trends.
• Humble and zero ego in spite of expertise—easy to work with, great cross-functional collaborator, and someone who is open to and welcomes their POV being challenged.
• Hungry to drive results and motivated first and foremost to grow the business.
• Enterprising “doer,” with an ownership mentality and a bias towards action. Some portion of your work will be hands-on, even as an executive in the company.

Benefits

• Generous paid-time off
• Stock incentive plans
• Medical/Dental/Vision, Disability + Life Insurance
• One Medical membership
• Parental Leave
• 401k Matching
• Wellness programs and perks (Headspace, Ginger, Aaptiv, Physera)
• Learning and Development stipend
• The opportunity to work on products that impact the health of millions of people