Head of Paid Media at ZoomInfo Technologies LLC | Waltham, MA | $166K/yr – $261K/yr

Head of Paid Media

Waltham, MA (On-site)

$166K/yr – $261K/yrSenior Level8+ years expFull time

Posted 4 months ago

The other 99% submit and hope. You're about to do something different.

Drive paid media at scale across Search, Social, Display, and emerging channels with AI-enabled experimentation to accelerate growth.

Own all paid channels and multi-million-dollar budgets with rapid testing and B2C growth focus.
Must-have: 8–12+ years in Paid Media with high-velocity testing systems.
Standout: Build an AI-augmented experimentation engine and centralized standards for fast, quality execution.

Own all paid channels: Search; Paid Social; Display / Programmatic; Review sites; Retargeting; Emerging platforms
Apply a B2C growth lens: High-volume creative testing; Micro-segmented audiences; Fast, iterative experimentation; Continuous message and offer variation; Manage multi-million-dollar budgets with discipline while enabling smart, rapid testing; Build channel playbooks and standards that raise execution quality across the organization
Build a central experimentation engine for Paid Media
Define clear processes for: Hypothesis creation; Test design; QA & launch; Rapid measurement; Scale-or-kill decisions
Increase testing velocity across creative, landing pages, audiences, offers, and channels; Reduce friction by introducing templates, modular workflows, and streamlined approvals
Champion the use of GenAI (e.g., Claude, ChatGPT, and other emerging tools) to transform paid media execution—enabling personalization at scale, rapid creative iteration, and AI-augmented decision-making.
Pioneer new AI-driven strategies across targeting, messaging, platform management, and optimization to increase velocity, efficiency, and channel performance.
Create and maintain the operating model for paid media execution: Campaign templates; QA checklists; Naming/taxonomy standards; Routing & setup guidelines; Bring consistency and quality across segments, regions, and teams; Lead enablement for channel managers; equip them with the tools to execute with “consumer-grade” speed and quality

8–12+ years in Paid Media, Performance Marketing, Growth Marketing, or Acquisition
Proven ability to build high-velocity testing systems and drive rapid experimentation
Deep channel mastery with a creative sensibility and performance mindset
Experience building frameworks, processes, and centralized standards
Experience across both B2B and B2C environments strongly preferred
Comfort leading in fast-paced, dynamic environments and influencing cross-functional partners

In addition to comprehensive benefits we offer holistic mind, body and lifestyle programs designed for overall well-being. Learn more about ZoomInfo benefits here.